Valuable websites are not negotiable
Column for VENICE DI VITO
When I think of a website, I no longer think of it as just a tool to collect contact information. When the Internet became public 29 years ago, many people, including myself, used it to collect emails for people and businesses. In fact, many sites were created just for this; it’s part of the reason the Internet grew as fast as it did.
The digital world is evolving, however, and customers have become more demanding. Today’s automotive websites must offer a constant flow of value-added content, information and entertainment. They need to educate and inform existing customers while engaging prospective customers with valuable, “need-to-know” facts and information about their vehicles.
I always suggest that you think of your website as your virtual store. How do you want it to look? What information, resources, or other value-added content can you offer incoming customers?
I’m not suggesting a technology-centric approach when it comes to your businesses. But if you don’t have a website or have one that offers little value, it might be time to look into some ways to make it work more for you.
Why websites – what to do?
It helps if you can understand the real impact a well-designed website can have on your business.
As your biggest digital asset in the virtual world, your business website should look attractive and professional. Show them why your company is the one they need to solve their problem.
It must contain the right keywords to get your business as high as possible on Google. Once they’ve landed on the page, this is your chance to offer even more valuable content and earn their future business.
One of the most important takeaways is that every page you have on your website represents additional exposure. Value-added content can boost your rankings, while lackluster content can do the exact opposite. In addition to good content, optimize your website for search results through search engine optimization. Consider hiring an expert as this is a critical field. Similarly, performance tools can indicate whether your website is at its best.
When you have a well-designed, high-performing, value-added website up and running, you’ll know that your hard work has finally paid off. Visitors will book, pay and leave reviews about your business on a regular basis.
[ad_2]
Source link
