LOS ANGELES–(BUSINESS WIRE)–August 4, 2022–
Ad.net, the leader in ad technology to engage users at their moment of greatest intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing and publishing, having spent his career advising the world’s largest advertisers and technology companies as they scaled their businesses.
Bell has more than 40 years of experience in the advertising industry, having served as CEO of the renowned Bozell Worldwide, True North Communications and The Interpublic Group. He is founding chairman of Gyro, the largest independent global creative agency dedicated exclusively to business-to-business marketing, as an independent director of account-based marketing leader Madison Logic, on the boards of dstillery, Creative Realities and Kin. and Carta plc. In particular, he served as a senior advisor to AOL during its IPO, sale to Verizon, and acquisition of Yahoo. Mr. Bell was inducted into the Advertising Hall of Fame in 2007.
“Our industry-leading advertising and e-commerce technology gives advertisers a platform to exceed their customer acquisition goals while delivering extraordinary value to our publisher partners,” he said. Ad.net CEO, Jon Waterman. “With David’s leadership and guidance, we are in an excellent position to develop strategies that help advertisers achieve their goals for ad ROI at scale and incremental publisher monetization performance.”
“Ad.net operates at the intersection of intent and audience, an area that is increasingly important to advertisers looking to create diversified customer acquisition strategies,” Bell said. “Ad.net is filling an important need in the ad tech industry. I’m excited to help it scale.”
about Ad.net:
Ad.net is the marketplace of intent outside of Google and Bing where brands acquire new customers online. Ad.net offers a performance-based approach to reaching the right customers throughout their buying journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220804005861/ca/
CONTACT: Ad.net
(310) 556-4440
Michael Freudberg
Michael.Freudberg@ad.net
KEY WORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: INTERNET SEARCH ENGINE OPTIMIZATION MARKETING BLOGS E-COMMERCE TECHNOLOGY OTHER COMMUNICATIONS PUBLISHING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS
SOURCE: Ad.net
Copyright Business Wire 2022.
PUB: 08/04/2022 13:39/DISC: 08/04/2022 13:39
Copyright Business Wire 2022.
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