Google Discovery ad users can see some new features starting today. Google says these features aim to help keep audiences engaged during the upcoming holiday season. The new features are:
Better advertising experiences. Improved creative support. New statistics Improved campaign management
Better advertising experiences
Google says they’re working to make ad experiences more navigable in Gmail’s Social and Promotions tabs by including richer details like product images and pricing. They will also use machine learning to match the asset with the right audience at the right time.
Improved creative support
Rebuilt the onboarding flow for creating Discovery ads. During ad creation, advertisers will see prompts to add additional aspect ratios, unique titles, and add text overlays to images. Users will also receive live feedback on their ad’s performance with ratings from ‘Poor’ to ‘Excellent’, as well as an optimization score with helpful guidance.
New knowledge about the public
Discovery advertisers can now use the information page to see which audience segments can have the greatest impact. Advertisers can also use asset reports to see how your Discovery ads are performing. Users can compare performance between assets and decide which ones to disable, change or edit. Advertisers can also use optimized targeting to evaluate keyword and landing page information to find audiences that can meet campaign goals.
Improved campaign management
There is a new one audience builder advertisers can use to create and reuse audiences in campaigns. Users can also use the Google Ads Editor and API to manage campaigns at scale.
What Google says. You can read Google’s full announcement at their help guide.
Why we care New and old Discovery Ads users should try these features before going all out. Only you know your audiences and KPIs. Following Google’s best practices is a good place to start, but adjust as needed and always review auto-generated resources.
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About the author
Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has extensive experience in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.
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