The opinions expressed by the collaborators of Emprenderos are their own.
Search engine optimization (SEO) affects your website’s online visibility. Good SEO means more page traffic and a better chance of selling your products and services to a wider audience. No matter how great your products are or how well designed your website is, without an SEO strategy, your chances of ranking on Google or any other search engine are slim.
How important is SEO?
Of course, you are already doing other marketing efforts to drive your audience to your website. You’re spending on ads and maybe partnering with content creators to post links to your page. But that is not enough.
If you get traffic from other sources, that’s great! But did you know that organic search is? five times more valuable than google ads? This is because more than 90% of website traffic comes from search engines.
People who land on your page from a search engine are more likely to convert because they specifically searched for your brand, products, or services. On the other hand, someone who ended up on your page after finding your ad may not have had any prior intention to check out your website.
Unlike organic search, this is intentional, paid marketing efforts can alter someone’s experience. Also, any website that is too deep on the Google search page can lose credibility.
Related: 7 Reasons SEO Matters to Every Startup
What is an SEO strategy?
An SEO strategy improves your website’s search engine ranking to improve your organic traffic. A comprehensive SEO strategy should address three types of SEO:
On-Page SEO – Focuses on the content on your website and ensures that it addresses your specific search query. Some critical factors that affect on-site SEO are the quality and uniqueness of the content. Off-Page SEO – Focuses on strategies done outside of your website to improve your website’s credibility and rankings. Link building is the backbone of off-page SEO strategies. Technical SEO – Technical SEO deals with the backend aspects of your website to help you increase your rankings. Good technical SEO means your page load time is fast, all your pages work, and you have structured data.
Related: This is what makes SEO important for every business
Easy SEO Strategies to Improve Your Ranking:
1. Content is everything
While Google has made significant changes to its algorithm in the past year, content has long been a priority. Consistently posting engaging content is the number one factor that affects your rankings. This means that not only should your website have tons of keywords, but you should also produce high-quality content that is unique and provides value to your readers.
Google looks at the quality of your copy, beyond any SEO technique. You need to go beyond the usual calls to action and stand out from other similar pages.
If you have an e-commerce business, creating a blog to complement your homepage can answer your audience’s questions and help you rank higher in search engines.
One of the factors that Google looks at is whether your content is up-to-date. Updating your website with fresh content will be much easier with a blog. Additionally, a blog can help you reach a wider range of search queries and increase your average visit duration.
There has been some debate about the ideal length of a block, but according to a HubSpot Study as of 2021, the ideal blog post length for SEO should be 2,100 to 2,400 words.
2. Make a list of keywords
Keywords are no longer the essence of an SEO strategy, but they are still essential for optimizing your page. Use a keyword search tool to help you find a list of keywords related to your niche.
If you are a new business, targeting low competition keywords would be a good idea to have a better chance of ranking and getting more organic traffic to your website. Of course, these keywords should make sense for the type of content on your page.
3. Know what your audience is looking for
Many will make the mistake of creating content to increase PageRank; this technique will backfire. Ultimately, you’ll end up with a page full of keywords that aren’t relevant to your business. Consider creating an accurate buyer persona to understand what your audience wants. After that, you will know what motivates your audience and what content can meet their needs.
4. Build high quality links
A backlink is when another website links to yours. It is one of the most significant factors affecting your ranking and is a great way to get organic page views. This means you can’t rank on page efforts alone.
Top websites can get backlinks organically and it is essential to build connections with reputable websites. One of the best ways to get backlinks is by sending a genuine outreach email to the websites you’ve linked to.
Email blasts work, but they are becoming less effective as many marketers have overused them. That said, there are plenty of resources on the web to get your creative juices flowing and develop creative ideas for creating an outreach campaign. Make sure that if you do an outreach campaign, you are polite and genuine and always try to provide value first.
5. Don’t upload large files to your page
Images and videos certainly add value to your content and can help drive more visitors to your page. However, these files can be large and affect page load time as a result.
Page load time is one of the factors that affects your page ranking and also affects your mobile friendliness. Look at these factors and what managers can do to stay on top of them.
Many plugins and tools can help you reduce file size without losing quality. Never upload high resolution images. As a best practice, stay under 500KB.
Related: 10 Essential SEO Strategies for Entrepreneurs to Increase Their Traffic
summing up
Like any business strategy, it will take time to see results. And instead of reaching for the stars, always make your SEO goals more specific to your business needs. This will make it easier to track and measure your progress.
Since the algorithm is constantly changing, you also need to keep up with the latest changes to ensure you are familiar with best practices.
[ad_2]
Source link
