Press releases are powerful marketing vehicles that can be used by businesses of all sizes and in all industries to increase SEO performance. How? Newswire explains.
NEW YORK – August 4, 2022 – (Newswire.com)
Having a content strategy is fundamental to the success of any business. Press releases, in particular, offer companies the ability to share company information to target audiences in a concise and informative manner. They also provide an additional advantage in their ability to serve as search engine optimization (SEO) drivers.
SEO is a process that involves improving content in an effort to improve the discoverability of a given web page. When people use sites like Google to find what they need online, these search engines return results based on information pulled from the indexing software. This indexing process determines which pages appear after each individual search, and the most accurate web pages are ranked higher on the first page of results.
press releases they are excellent marketing vehicles to use when trying to improve SEO performance. This is because Google, for example, prioritizes authoritative content such as press releases in search results.
“Keeping SEO best practices in focus when developing press release content is a great way to improve performance over time,” said Kyle Metcalf, president and chief revenue officer, Newswire. “Our team works alongside our clients to identify relevant keywords and then develops content with those words and phrases infused. This approach combined with consistency has helped us help our clients increase website traffic, build awareness brand name and much more”.
In order to truly maximize their reach, businesses need to track the SEO performance of their content. According to Newswire, here are some key metrics Marketing Directors i Marketing managers It should be taken into account to track campaign effectiveness and return on investment (ROI).
Organic Traffic
Organic traffic is traffic that comes from non-paid sources and is a metric to watch.
Think of it this way: Google is trying to create a level playing field where the most accurate and informative content wins. Press release distribution campaigns optimized for search can help businesses gain a competitive edge in their industry.
Press releases are long enough to answer questions that users search for online, without being so long that Google’s indexing software penalizes the web page. This is why press releases are often considered authoritative content and are great for ranking – they tick all the boxes for Google indexing.
Duration and time of the session on the page
The more the content is aligned with the keyword search, the higher the content will rank. The goal of the search engine is to get users to click on the top links to find the information they need. The algorithm assumes that the more time a user spends on a given page, the more relevant and engaging the content will be. If the press release was hosted on the company’s website, an optimized campaign can help improve overall time on site (TOS).
Additionally, SEO-focused press release distribution campaigns can also help reduce bounce rates. Bounce rates represent the percentage of users who visit a web page, only to quickly click away after determining that the site’s content is not what they wanted. Search-optimized content will likely include the information users are looking for, so there’s less reason for them to leave the site quickly.
Domain authority
Domain Authority is a search engine ranking metric developed by Moz that measures how likely a website is to rank on search engine results pages (SERPs). To be clear, it is not a Google ranking factor and has no effect on what is actually displayed in the SERPs.
A company’s domain authority is representative of how the company ranks in search engines and can be used to determine the ranking strength of a given website over time. To establish and maintain domain authority, businesses must have a stream of high-quality content that is relevant to the topics their target audience is searching for online; it must also be consistent and regularly updated. Other key factors that contribute to DA include site speed and responsiveness and whether the site is mobile-friendly.
A press release distribution campaign may include several releases over time; as a marketing vehicle, they are an ideal way to create new and repeated opportunities for media exposure.
To learn more about how Newswire’s integrated solutions help brands create informative content, deliver strategic media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy , visit Newswire.com today.
About Newswire
Newswire is a technology company that provides press release distribution, media database and media monitoring technology that drives the media advantage: increased brand awareness, online visibility, SEO recognition, site traffic and increased sales by providing self-service or full-service technology that automates press release distribution, outreach media and tracking that drives SEO recognition that leads to more sales. Through its disruptive technology platform, relentless commitment to customer satisfaction and passion for customer performance, Newswire is automating media and marketing communications for businesses large and small worldwide.
For more information on the distribution of press releases or the Media advantage planvisit Newswire.com or see why our customers have named us #1 for customer satisfaction in our sector for four consecutive years.
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Original source:
Newswire shares 3 SEO metrics marketing executives need to know
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