Are you looking for an accurate, up-to-date, and useful guide to the “big picture” elements of search engine optimization?
Good news: We’ve just updated and expanded our popular What is SEO resource.
The Search Engine Land guide, which was originally published in 2010 (here’s what it looked like, via the Wayback Machine), has gained hundreds of thousands of links and been viewed by millions of people.
Search engine optimization remains critical for businesses of all sizes and types. Whether you’re just starting out in your SEO career or need an authoritative, trusted resource to help you explain the basics of SEO to clients, our revised guide can help.
Our revised guide explains:
How is SEO different from PPC and SEM.
Why SEO is important: Did you know SEO is predicted to be a $122.11 billion industry by 2028?
The main types of SEO: Technical, content and off-site optimization, as well as some specializations (eg, business SEO, local SEO).
How SEO Works: The people, processes, technology and activities that, in combination, contribute to SEO success.
How to learn more: Additional resources and some tips to set you up for SEO success.
We hope you find our updated SEO guide a useful resource that provides the knowledge you need to start successfully optimizing your website in 2023.
Read our guide: What is SEO: Search Engine Optimization?
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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