ChatGPT is the starting point for many people in the content creation and SEO spaces, and even seems to be an obsessive inspiration for Google.
The most important question for SEOs and people trying to create content to generate search engine traffic is obviously:
How can ChatGPT help you create content for SEO?
ChatGPT performs some specific functions that can help you with content creation for SEO, such as:
Writing blog posts, articles and entire landing pages focused on SEO. Generate research you can use in SEO-focused content. Perform specific SEO tasks to support content creation, such as keyword research or content grouping. Creating embeddable elements and enhancements within your content to make articles better and more linkable.
Sounds good, right?
The flip side is that while ChatGPT can be incredibly useful in some SEO content creation scenarios, it can also introduce risks to your sites. (Not to mention, it’s still pretty bad at multi-tasking.)
This article will walk you through some of the features you can use to help you create content for SEO, warn you of some of the risks associated with some of them, and talk about areas where you could be more appropriate to use a different tool for the job.
Write blog posts with ChatGPT
ChatGPT can write entire blog posts in minutes (and it’s not very humble about it if the output it generated is any indication):
Google has said that its main concern is whether AI content is “useful” and that all of its recent guidelines and updates (including EEAT) will apply to AI content.
They He recently wrote about it againexplicitly saying that there is no “ban” on AI-generated content in Google search results.
As with many things in SEO, if your question is “does AI content work” the answer is really “it depends”.
If you have a highly authoritative site like Bankrate or CNET, there may be a class of topics where AI content can rank very well, even with minimal editing.
If you’re an independent publisher publishing thousands of AI-generated blog posts, or just a less authoritative site that publishes a lot of AI content, you might not be so lucky (see Mark Williams-Cook’s example in the first comment) . here):
As you can see, his chart was moving up and to the right for a while (until it wasn’t).
If you run a business, you should also be concerned about the accuracy of ChatGPT content, just as you would with in-house or freelance writers.
There are many things that go wrong, as the tool itself will admit:
So whether you can run with ChatGPT content intact is a matter of what you are trying to achieve and your risk threshold.
Creating subsections, meta descriptions and short content blocks
While you want to be careful about how much content you let ChatGPT run on, there are a few things you can do to make the content it produces more useful:
Specific indications: Give very specific directions about the angle you want the tool to take.
Training data: Give him a paragraph of your writing or a writer you want him to emulate to improve his writing style.
Limit the volume: By limiting the amount of content you expect, you’re more likely to get the right output
Instead of asking ChatGPT to run out and write an entire article, we can give it a paragraph of our writing and then ask it to write something very specific to create a usable paragraph:
Other things you can task ChatGPT with along these lines include:
Product descriptions: This is once you enter the basic information about the product. Remember that ChatGPT cannot crawl the web and give you information about a product, and the information it has may not be up to date.
Content or source summaries: You can summarize (and link to) a blog post, research paper, etc.
Sources and resources: You can ask ChatGPT to create a list of books your readers would like, or a list of great sources (though again, be careful about parsing the web-based sources the tool generates for you ).
Creating blog post outlines
Now we may be getting closer to a relatively safe role for ChatGPT, more of a writing assistant than an author of entire articles.
If you’re creating SEO-focused content, this won’t do the job for tools like Clearscope, Market Muse, Content Harmony, or similar that generate summaries and content outlines specifically focused on optimizing your article for search ranking.
That said, having ChatGPT generate an outline can give you great ideas and jumpstart your article drafts.
Lists of statistics
Again, it’s important to note that the information you get from AI tools like ChatGPT can often be incorrect or misleading, but you can use the tool as a research assistant to quickly generate a large list of statistics.
Content rewriting and editing
As you’ve seen above, ChatGPT lets some inaccuracies slip through and may not replace thorough human editors anytime soon, but the tool can help clean up certain elements of your article.
Below are some examples.
Shorten paragraphs
If you want to limit yourself to short paragraphs and edit your content to make it more scannable, you can ask ChatGPT to break up your paragraphs for you:
Add captions to an article
To further improve the scannability of your article, you can also have ChatGPT create captions for your content. You have to be very specific in your directions here, or you’ll end up with just an outline.
Here is the message that worked for me:
Focusing your content
You can also ask the tool to better focus your first paragraph on what a searcher is looking for to help with engagement when a visitor first lands on a page:
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I was very excited to use ChatGPT to generate code for me. People are supposedly using tool to work as a developer, so I thought it would be a great opportunity to create free tools to help improve content quality and engagement, and to use in link outreach.
I tried to create a free calculator widget starting with a very simple message:
I took the output from the initial code and put it directly into a blog post, and the output was quite promising.
It’s not very pretty and the math is obviously wrong, but it’s a start. I added another message below:
And it had another update with some improvements.
I had to play with additional prompts to adjust the background and get the calculation right, but here is the final version.
You can test the tool with different live inputs on our site here.
With enough patience, there are likely different types of widgets that you can have ChatGPT create for you, such as:
shapes Simple applications. tables Simple plugins.
You may be able to use it to clean up code or solve problems with code that is already written.
Creation of data visualizations and infographics
As with lists of statistics, you can delegate the search for relevant statistics to ChatGPT and then use them in an infographic.
I thought it might be interesting to see if ChatGPT could help me create a chart using its sister tool DALL-E (like that time Google Home has talked to Alexa), and asked him for an indication:
Unfortunately, DALL-E currently seems unable to render English text on images:
(And Canva’s image AI tool had similar issues, so for now you’ll have to bring your data into a tool and create the infographic manually.)
Content grouping and keyword research
If you have your own process for creating topic groups and keyword research based on SEO-centric data, you may not want to rely entirely on ChatGPT for these tasks.
That said, you can use the tool to brainstorm:
For more keyword ideas from different angles, try asking:
For a glossary of terms related to your topic. For high-level concepts related to your topic. For categories related to your niche or subtopics related to your topic. Questions that a person interested in your niche would ask.
You can also ask the tool for “popularity scores” for terms, but as ChatGPT will tell you it can’t access current search data, so be sure to check with your favorite keyword tool.
And you can also use it to split lists of terms into simple groups:
You can also try different groupings, such as grouping by intent or terms that contain the same words.
Please note that you can currently only enter 4,096 characters in the ChatGPT chat box. There is a limit to how many terms you can submit for grouping, and again, these will not be grouped based on any SEO-centric data.
Dissemination assistant
In addition to your content creation efforts, ChatGPT can help you with various content promotion tasks. You can use the tool to create a list of blog posts:
And it can even suggest blog topics for specific sites and write your own outreach emails.
Again, remember that the data the tool is trained on is not up-to-date, so some of the ideas it generates may be things you’ve blogged about since training data was collected for ChatGPT.
Be creative and master your directions
In this article, we’ve gone through some general areas where ChatGPT can help with content creation for SEO. As the platform improves, the list will also continuously grow.
A good approach is to think about what ChatGPT is good at (and what it isn’t) and how they can help you in your day-to-day endeavors.
I try to think of ChatGPT more as a writing and research assistant than an “AI content creator”.
With this mindset, think of using the tool as if you were creating a SOP or delegating a task to a person. You must:
Make sure the task fits the person’s skill set. Describe what you want clearly. Be clear about exactly what you want if what you get is not what you expected.
AI is becoming an increasingly important part of many marketing toolkits. Many tools that content creators use frequently, such as Canva, Notion and others, have added AI tools to their offerings.
As such, becoming more familiar with how prompts work, including the types of prompts AI tools struggle with and how to return a task to rails after your prompt has returned an output you didn’t want, is vital for a more efficient task. AI-powered content creation process.
The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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