Teikametrics’ marketplace optimization platform, Flywheel 2.0, adds AI-powered automation to maximize advertising performance in marketplaces | news

BOSTON–(BUSINESS WIRE)–August 4, 2022–

Teikametrythe leading optimization platform for Amazon and Walmart sellers, today announced that its flagship product, Flywheel 2.0, now automatically optimizes keyword targets in multiple markets.

This press release includes multimedia. See the full press release here: https://www.businesswire.com/news/home/20220804005235/ca/

The world’s best online marketplaces sold $3.23 trillion in goods by 2021, and the competition to reach the coveted first page of results in these markets is increasing. Brands can advertise on multiple marketplaces (Amazon, Walmart, Target, and more) to gain a competitive edge, but managing keywords and effective bids simultaneously can quickly become overwhelming.

Steering wheel 2.0 offers the only AI targeting algorithm that automatically collects the best performing keywords in a seller’s markets and applies them everywhere the seller’s products appear. The automation solution dramatically increases the volume of performing keyword targets, which is especially important when launching a new marketplace, and continues to optimize performance holistically across seller marketplaces dynamically.

“Marketers are looking to diversify into multiple markets, but optimizing advertising in more than one market at a time adds complexity,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Our new AI-powered algorithm in Flywheel 2.0 solves this by dynamically using sellers’ best-performing keywords across multiple markets. As a result, we’re giving multi-channel sellers a huge competitive advantage, especially for those who they’re launching into new channels like Walmart.”

Steering wheel 2.0 is available to try risk-free via a free trial (no credit card required). Sellers with less than $10,000 in monthly sales can use Flywheel 2.0 completely free.

Multichannel Marketplace Acceleration through Walmart with Flywheel 2.0

Teikametrics is the leading AI optimization platform for Walmart, the fastest growing marketplace in North America. Thousands of Amazon sellers have diversified by adding their products to Walmart, and Flywheel 2.0 helps accelerate their business in this new channel.

Leading organic food brand BetterBody Foods worked with Teikametrics and improved total sales Walmart.com 38x increasing advertising by 5x while increasing return on advertising investment (ROAS) by 6x.

Along with cross-market insights, Flywheel 2.0 provides detailed metrics such as product-level sales, advertising, and profitability that allow marketers to visualize data that can diagnose inefficiencies and uncover opportunities for growth.

To learn more about how Flywheel 2.0 saves marketers time and removes complexity by fully automating full product advertising funnel, visit teikametrics.com/flywheel.

About Teikametrics

Teikametrics’ AI-powered market optimization platform helps marketers and brand owners maximize their potential in the world’s most valuable markets. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes over $8 billion in GMV to thousands of sellers worldwide, with brands such as Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other markets.

For more information, visit: http://www.teikametrics.com.

View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220804005235/ca/

CONTACT: Treble

Matt Grant

teikametrics@treblepr.comTeikametrics

Grace Woods

gwoods@teikametrics.com

KEYWORD: UNITED STATES OF NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: TECHNOLOGY ADVERTISING COMMUNICATIONS SOFTWARE INTERNET SEARCH ENGINE OPTIMIZATION DATA MANAGEMENT RETAIL ARTIFICIAL INTELLIGENCE ONLINE RETAIL

SOURCE: Teikametrics

Copyright Business Wire 2022.

PUB: 04/08/2022 07:00 AM/DISC: 04/08/2022 07:02 AM

Copyright Business Wire 2022.

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