![Generative Artificial Intelligence: Effective use of tools while avoiding common pitfalls [Podcast]](https://afreeurl.com/wp-content/uploads/2023/07/Copy-of-SEJShow-Featured-Image-796x445.jpg)
Strategies for effective implementation and business growth
ChatGPT and other large language models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their wits about them? Is ChatGPT ready for “prime time” or is it just a toy that can lead to bogus and bug-laden stories?
Pilot Holding President Eric Enge joined me at the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools.
Discover the problems of placing too much trust in generative AI. You’ll also discover what’s possible and how to best use it in your business, avoiding the common mistakes associated with LLMs.
We have to remember that the real problem is that these things are trained on the open internet. We have all the information in the world on the web, and that’s great, but we also have all the misinformation in the world on the web, and a lot of it is overtly intentional disinformation. -Eric Enge, 41:18
Anyone who thinks SEO is going away because of this doesn’t understand SEO. As long as people want to search and find things, and as long as there are tools to help people search and find things, there will be SEO, end of story. –Eric Enge, 32:48
We are not at the point where this is supplanting humans in all things. But we’re at a point where we’ve developed a really interesting tool that can be used constructively and creatively in a lot of different ways.” Eric Enge, 37:38
[00:00] – Introduction to Eric
[04:21] – The current and future role of AI in search and opportunities
[09:36] – Effects of incorrect information on different Internet users
[14:13] – Report errors to Google: best practices
[15:25] – Preparing e-commerce sites for AI-enhanced search
[21:02] – The role of content in local search results
[23:52] – Evaluation of Google’s selection of sources for search results
[28:23] – Impact of Google results integration on clicks and conversions
[31:48] – Importance of brand visibility in search results
[33:14] – Misunderstandings about the influence of AI on search results
[37:40] – Perspectives on the future of AI systems
[38:29] – Recent advances in the accuracy of the output generated by ai
[41:18] – Web disinformation problems and their effect on AI models
[44:22] – Strategies for ai-optimized business content
[46:55] – Potential impact of AI on the credibility of online content
[48:33] – Importance of experts in improving AI-generated content
[50:19] – Google’s approach to assessing content reliability
[51:49] – Insights into the role of AI in future content generation and SEO
Resources mentioned:
Pilot’s holding:
Right now, we have this massive paradigm shift or the readiness for change. We are definitely in the infant stage. Most of us SEOs have Google SGE running in our browsers. We are making inquiries daily. Every time we make a query, we get scared or anxious. Now we’re seeing an article appear before the typical organic results. We have to keep reminding ourselves that we are in beta testing right now. –Loren Baker, 04:21
The easiest way to get started is to take a page on your site, feed it into the model, give it the search query you want it to rank for, and ask it what changes you need to make to improve your chances of classify it or what content gaps you need to fill. -Eric Enge, 44:22
Over time, EAT (Expertise, Authority, Trust) will become more important. Google will place a lot of weight on subject matter expert research, fact-checking, and a strong team of expert content owners. –Eric Enge, 48:22
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Connect with Eric Enge:
Eric Enge is an award-winning professional and co-founder of Pilot Holding, specializing in executive consulting for SEO, content marketing, digital marketing and finance. He founded Stone Temple Consulting, later acquired by Perficient, where he served as managing director and director of the digital marketing team.
Eric’s expertise spans digital marketing strategy, SEO, content marketing, paid search, conversion rate optimization, social media, web analytics and marketing automation. He excels in guiding companies to their next stage of growth.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericenge/
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Connect with Loren Baker, founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
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