SEOLeverage CEO Gert Mellak Announces Active Search Branding to Help Businesses Optimize SEO Using AI
Madrid, Spain, June 27, 2023 (GLOBE NEWSWIRE) — Gert Mellak is the founder and CEO of SEOLeverage. It helps brands and businesses with the knowledge and solutions to understand how AI will impact their search brand on search engines.
Mellak says AI is increasingly being integrated into search engines, and it’s important for companies to understand the effect it can have on their brand reputation.
According to Mellak, it leads to poor or inaccurate SEO results. It states that this can result from bad reviews or a lack of consistency in brand-related content online, and can lead to poor search branding and low rankings or incorrect information about a brand. Mellak says this can be devastating to a brand’s reputation.
Mellak has found that the problem search engines have with conflicting information about a brand is when the information is inconsistent or incomplete. If there is conflicting data online about a brand, a search engine may not understand what is reliable. This causes low rankings, misinformation or competitors to suddenly appear in brand searches.
Mellak offers a solution for companies to avoid these pitfalls through what he calls Active Search Branding (ASB). This process proactively monitors a brand’s online presence in search engines and initiates actions to optimize brand search results.
To help its current and potential customers, Mellak analyzes the search results of its brand in search engines. It can then reverse engineer which sources the search engine uses to present brand information. With the information gathered you can establish a consistent line of communication between the brand and the sources that the searcher refers to to rank a search result.
Mellak personally communicates with many brands to optimize their brand for search and SEO. Their team works to create optimized brand content that is used to educate the search engine. The search engine can then place the brand in a higher category of search results and present accurate and complete information.
According to Mellak, the implementation of AI in SEO offers many opportunities for smaller brands to compete with the big companies. If done right, small brands can rank alongside large corporations in a search engine. Mellak says that AI content generation combined with professional human editors now allows brands to produce large amounts of content at a faster pace while maintaining a high standard of quality. Mellak helps its clients use AI to generate the best SEO results for their brands. Their goal is to help them avoid a poor search brand that would lead to huge lost opportunities or even drive a brand’s earned media traffic directly to their competitors.
Mellak has been working to help brands with their SEO since 1999, when it was still in its infancy. In 2003 he founded SEOLeverage and has been working with SEO optimization for 20 years. SEO optimization can be challenging. However, working with Mellak and SEOLeverage saves brands time and money that can be used in other ways to improve their business. Mellak has worked with hundreds of clients around the world and plans to continue helping brands as AI becomes more mainstream in SEO.
Even before founding SEOLeverage, Mellak has dedicated himself to understanding technology and becoming an expert in the digital space. He started learning to code when he was just 12 years old and worked in website development in the late 1990s. He became interested in the rise of SEO when it was becoming an integral part of online marketing. When she founded her agency, she was one of the first to offer SEO services in Europe.
“A solid search branding strategy is the cornerstone of online marketing success, and I’ve spent many years perfecting the best methods to enable brands to increase their SEO performance, which improves their positioning in search engines,” says Mellak. “Your brand only gets one chance to make a great impression on Google. Potential customers are likely to turn to Google to get to know you before making a purchase, so it’s critical to leave a positive impression.”
Contact with the media:
Name: Gert Mellak
Email: info@seoleverage.com
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