Lohre & Associates Industrial Marketing will be offering free SEO (Search Engine Optimization) scores and reports throughout the month of August.
These SEO reports cover all the less-seen technical SEO issues, as we focus heavily on the SEO benefits of good design, good server setup, and good programming. If your site, server, or content is poorly configured, there’s a good chance that all your other SEO investments will go to waste. We’re happy to help you get on the right track with your SEO, because we believe that experiencing our level of service and dedication to excellence will encourage your business to use us for other marketing services.
Our free scan can help you assess your keyword weight for a single page or an entire site.
How can a free SEO report be more useful than hiring an “SEO” agency?
Many other SEO agencies advertise that they do SEO, but usually don’t optimize anything except for some small content tweaks as recommended by Yoast or similar tools. Instead, they focus on link building, a practice often frowned upon by Google and other search engines. This practice, even when done correctly, can hurt your SEO score if the increasingly strict search algorithms notice it. Link building is just search engine manipulation. Using “pay to play” websites for technical articles, spamming websites and comment sections, writing to blog owners hoping to get a guest post with a link are some of the strategies that can come back to haunt a website in the long run.
An SEO scan for DNS and other configuration issues
Is link building a bad practice?
Link building isn’t all bad, and may even be necessary, but it has to be done right. The best link building comes from creating great content that others want to reference and link to in their own articles. Writing great technical articles that are unique also helps you get some of the right search traffic. If the content is decent, visitors stay to read. The resulting low bounce rates demonstrate to search engines that your content is a perfect fit for those keywords and will go into search. Building great links through good content is more of a job for a marketing agency that specializes in great technical articles, even better if they, like us, have enough SEO knowledge to optimize that content. Another good way to approach link building is by writing great technical articles good enough to be published in real, well-known and respected industry-related magazines. Links are harder to get there because reputable journals don’t want to become the kind of “link farms” that search engines and reputation ranking websites might penalize.
Bad links (links score between 4 and 7 on our scale) are worse than no links at all. These can come from fake magazines and blogs that bad SEO will link you from, or links produced when your website has been hacked. Businesses are often surprised to find that their website has hosted fake drug or gambling websites.
How is an SEO technical report more important than link building?
We find that the most important part of SEO is the actual search engine optimization, a purely technical task, starting at the bottom, on the website and server side. Our reports are solid tried and true reports that tell you all the places where your website may be failing your SEO efforts on a technical level. Even if you opt for a great link building campaign done right, it is essential to have a good technical foundation on your website.
With a solid technical report on your website’s SEO, you may find that there are many things that can be fixed without hiring an agency. These can be things as simple as upgrading to a better web host, having the registrar improve some points on your domain registration, getting a secure certificate for your website, even fixing some obvious issues with your site’s content web, such as changing heading tags or adding to them. high tags on images. If you’re using a CMS (content management system), these content fixes can be easy enough for anyone on your staff to correct without having an agency professional on the payroll. That part of your web marketing budget could be saved to hire agencies like ours for the big impact, from purely technical work to good copywriting.
A keyword analysis of an industrial website can show that it’s not just about the words used, but their frequency and how and where they are placed.
How does my company compare to other industrial manufacturers?
We have found that a BIG site with very few and small search issues will score above 72 in our system. It takes a lot of work to get a website above 85, and for some sites this isn’t possible due to the CRM, theme/template, or plugins/plugins required. For some pages, it will be less than possible for the required content and customer experience. Website homepages are usually expected to be 72 or less to suit their purpose. If a website is very tight, subpages and posts you could expect to get a 75 on a well designed website on a good server, 85 with the help of good SEO. We got pages and even websites up to 100, as an experiment, but dropped it to 95 shortly after because some things (analytics, sharp images, animations, etc.) can be more important than a perfect SEO score.
An SEO score above 90 is usually excessive, and a good site will reach 75 or higher. We find that our competitors’ sites tend to score between 60 and 75, and their customers’ websites between 45 and 75.
How does an industrial company get its free SEO assessment?
You can contact us by phone, using our contact form (below), or you can even create a support ticket.
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