Marketers have been pulling their hair out trying to get to grips with Google Analytics 4; Fortunately, we have good news.
There are tons of amazing courses and resources available that will increase your confidence and understanding of how to use the new platform.
Here, we’ve compiled a list of 9 Google Analytics 4 training courses you might want to consider.
Cost: $249
Level: advanced
Duration: two days
Former Search Engine Land ‘Search Marketer of the Year’ Colleen Harris is presenting this SMX Masterclass online live on August 16th and 17th. “The Marketing Land course is designed to give people practical applications of GA4,” said Harris. “He’s also looking at GA4 under the theme of ‘I’ve made it to July now, what do I do?’ A lot of GA4 has been done setting things up in the last year, now it’s time to go back and say “how can I get more out of this tool?”
Harris will cover the following topics:
How to compare Universal GA and GA4 data after moving to GA4 Understand how to create audiences for use within advertising and a deep dive into GA4 advertising reporting Best practices for custom reports and libraries Differences between events, parameters and custom dimensions How to leverage GTM for custom events and parameters
Cost: $600
Level: Three levels of learning: beginning, intermediate and advanced
Duration: One day
This course, created by The Chartered Institute of Marketing, is available both in person and online. It aims to teach marketers how to implement GA4 and show them the advantages of this system over its predecessor, Universal Analytics.
The main features of the course include:
Artificial intelligence (AI)-powered insights Deeper audience integration with Google Ads Customer lifecycle-based reporting Customer-centric data metrics New navigation and reporting Enhanced e-commerce reporting Report customization Use of ‘exploration reports
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Cost: $2,500 (for any size team)
Level: From beginner to intermediate
Duration: Six hours in total, divided into two three-hour sessions on different days
Delivered to you and your team live online, no experience is required for the Measure Lab GA4 course, although there is more advanced courses available The course consists of four modules designed to help marketers get up to speed with Google’s new analytics tool.
The course covers the following topics:
How GA4 Works Account Structure and Setup Using the Interface Key Metric Definitions Tracking Your Campaigns Standard Acquisition Reports Attribution Models Advanced Marketing Reports Report Identities Event and Page Reports Event Personalization Funnels and user flows Creation and use of audience exploration techniques Segment activation
Cost: $49.99
Level: From beginner to intermediate
Duration: 10 videos
SEO consultant Joe Hall created this all-inclusive GA4 course specifically to help SEOs. In the course, Hall details each step of setting up your website in GA4, as well as how to create various custom reports for organic traffic.
The course covers the following topics:
Event and Conversion Settings Collections and Library How to Create an Organic Traffic Report How to Create an Organic Landing Pages Report How to Create an Organic Conversions Report How to Create a Referral Search Engine Report How to Create a Map Report Organic Sessions GEO How To Create an Organic Traffic Dashboard GA4 Organic Traffic Reporting Cheat Sheet [PDF]
Cost: $225
Level: Intermediate to advanced
Duration: 7 HD video lessons to watch at your own pace
Love Data’s hands-on, comprehensive course was created to help marketers master GA4 and give them a much-needed confidence boost. The lessons teach you how to create GA4 reports and use them to improve your website and/or campaign performance.
This course covers the following topics:
How to use default reports and customize them to meet your needs. Properly track inbound marketing campaigns and report on their performance. Create custom audiences for in-depth analytics, reporting and remarketing. The main differences between GA4 and Universal Analytics. Using conversion and ecommerce reporting to measure and optimize conversions. Understand how your marketing channels are working to drive conversions. Configuring GA4 to collect meaningful and accurate data
Cost: $635
Level: intermediate
Duration: One day
Available in-person and online, Jellyfish’s GA4 course was designed for marketers who already have some knowledge of GA4, such as how to create reports and collect data. Teaches all sellers what they need to know about GA4 configuration, property configuration and auditing, and how the new UA platform differs. Marketers will also test their new knowledge with hands-on exercises on the platform.
This course covers the following topics:
Introduction to GA4 and Considerations Planning a GA4 Implementation Initial GA4 Setup Enhanced Metering Event and Ecommerce Setup Custom Definition Setup GA4 Property Settings GA4 Product Integrations
Cost: $299
Level: intermediate
Duration: 5 hours 9 minutes
Created by Charles Farina, Head of Innovation at Adswerve, this course aims to teach marketers everything they need to know to get started with GA4. Farina talks about a variety of topics, from data integrations to funnels and route reporting. Upon completion, sellers receive a certificate.
The main features of the course include:
Understand why GA4 is the future of Google Analytics and why starting now is important. Learn about the new event-based data model that GA4 uses and how it is similar or different to other analytics solutions. Develop an implementation plan for dual-tagging or migrating your existing Google Analytics properties Ability to take advantage of business features previously only available in Google Analytics 360, such as BigQuery integration, conversion funnels and the unsampled data
Cost: Starting at $1,620
Level: From beginner to intermediate to advanced
Duration: One day
Optix Digital Academy offers customized training sessions, which can be delivered in person and online, to suit your company’s needs. Sellers are invited to submit a brief detail of the specific areas they need help with prior to the course, and an outline of the training day is agreed upon by the company and your business.
This course covers the following topics:
Introduction to GA4 GA4 and GTM Configuring the GA4 Interface GA4 Ecommerce in GA4 Events and Conversion Tracking Reports Explore Advertising Developer Support
Cost: $70
Level: beginner
Duration: Two hours of video on demand
This Udemy course is available on mobile and TV and was created for people starting their digital marketing careers. Upon completion, a certificate is awarded with students graduating with new skills to analyze website and campaign performance.
This course covers the following topics:
What is Google Analytics 4 and how it works02:31 GA4 Data Model Creating a GA4 Property Upgrading from Google Analytics to Google Analytics 4 Overview of Google Analytics Reports Understanding Acquisition Reports Campaign Tracking Creator Engagement Reports of Campaigns Active Users and Membership Retention Reports Analytics Center Overview Explore Analytics
Why we care One of the most common complaints we saw when reviewing responses to our GA4 readiness survey was that marketers don’t think Google has provided enough resources around using the new analytics system. If you’re in this boat and are having trouble with GA4, it’s essential that you brush up on your knowledge so you can continue to monitor the performance of your campaigns, or else you won’t be able to accurately report your successes to clients.
What is the problem with GA4? Marketing Land course creator Colleen Harris told Search Engine Land that there are many differences between UA and GA4, and marketers find the changes challenging. “There are a lot of new features in GA4 and workflow updates,” he explained. “This is also a time when most digital marketers are already trying to do so much with so little time, and that’s more important.”
Harris added that attribution changes within GA4 currently represent the biggest issue for vendors. “People are used to getting a lot of data about users and the reality of marketing is that we’re all going to get less data and have to do the same thing,” he continued.
Google not providing enough help? Marketers have complained that Google has not given them enough tools and resources to achieve GA4. However, Harris tells Search Engine Land that Google did the best it could given the deadlines it had to meet and the sheer volume of people it was working with. She said: “All these AU codes cover all levels of knowledge and skills, so trying to educate so many people at so many different levels is quite a feat.”
Why should marketers invest in GA4 training? Marketers need access to the data behind their campaigns to monitor performance, create reports and make adjustments to improve ROI. It is therefore essential that advertisers gain confidence in using GA4. “The data will flow and GA4 isn’t going away, so the further away you get, the harder it is to get comfortable,” Harris said.
Besides the need to know the essentials, GA4 comes with many benefits that can make a big difference to your campaign. “The conversion path report is one of the best parts of GA4 that allows you to start understanding the early, mid and late touchpoint before conversions happen,” added Harris. “It opens up a lot in terms of understanding activity before conversions.”
Deep dive: For information and free resources on how to get to GA4, read the “Google Analytics 4 Account Training Guide and Supportguide
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