Forgot to complete the Google Analytics 4 (GA4) setup for your properties before the Universal Analytics (UA) deactivation on July 1st?
Today we begin shutting down Universal Analytics while we welcome you to Google Analytics 4. This won’t happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have now been added to the queue, and those that haven’t…
— Google Analytics (@googleanalytics) July 1, 2023
If so, Google Analytics may have created a new GA4 property for you based on your UA property settings when the countdown timer hit zero at midnight.
Google Analytics screenshot, July 2023
Alternatively, you may see a message at the top of your Google Analytics dashboard asking you to complete the GA4 setup:
Google Analytics screenshot, July 2023
No matter what state you find your Google Analytics in today, there’s no need to panic. We’ve got you covered!
Google Analytics Guides 4
The GA4 resources below should help make the process easier forced migration from Universal Analytics to Google Analytics 4.
How to properly configure, read and use Google Analytics 4
In this upcoming webinar on July 12, Drew Blumenthal, founder and CEO of Digital Drew SEM, will teach you how to:
Configure GA4 correctly so you don’t miss out on crucial benefits. Read and understand the new GA4 standard reports. Apply this information to improve your strategy going forward.
You’ll also get a detailed explanation of the new metrics that mean the most to your business.
Automatically created Google Analytics 4 properties
This article informs Google Analytics users who, due to the replacement of UA with GA4, should transition before July 1, 2023.
In the event that users choose not to make the transition, Google offers to assist users by automatically creating a GA4 property and copying the Universal Analytics settings unless the user opts out.
However, it is recommended to manually migrate the settings for a more precise configuration.
The page also provides detailed instructions on how to disable automatic creation and management settings if you have already created a GA4 property. It emphasizes that GA4’s automated properties will only have basic functions, suggesting users to explore and configure additional functions according to their needs.
Switch to Google Analytics 4
this page includes tips and tools specific to GA4 migration, including the GA4 Setup Assistant and migration tools for goals, usersi Google Ads links.
It also covers advanced configuration needs including mapping custom events, migrating e-commerce metrics, importing data, linking to BigQuery, using User-ID for cross-platform reporting, using the measurement protocol, and referencing a guide to to match the functionalities of Universal Analytics with the functions of GA4. .
7 Common Google Analytics 4 Setup Mistakes to Avoid
This article explains common GA4 configuration mistakes that can cause you to lose historical data, affect data reliability, and distort conversion tracking.
By understanding the potential pitfalls now, you can ensure that your website analytics will capture accurate data you can rely on for business intelligence.
Presentation of the new generation of Analytics
Here, Google presents GA4 as an evolution of Analytics. Unlike the session-based data used by the now-deprecated UA, GA4 focuses on events and incorporates privacy features, including cookie-less tracking and behavior modeling.
In addition, GA4 features predictive analytics without the need for complex models and integrates directly with media platforms to facilitate targeted actions on your website or app.
Start by finding the better steps to get started with Google Analytics 4. Then dive into guides on GA4 Events, conversions, lead generation, reports, electronic commerceand more
Google Analytics Event Tracking 4: How to get set up
While GA4 automatically collects information about basic events such as clicks, downloads, and page views, custom event tracking can be customized to collect more comprehensive data about your website visitor activity.
This guide details what you need to know to manually configure custom event tracking in GA4.
A step-by-step guide to creating segments and audiences in GA4 with examples
The article provides a step-by-step guide to creating segments and audiences in Google Analytics 4, highlighting improved audience creation capabilities and the ability to analyze user behavior across multiple devices.
It also explains the differences between segments and audiences and provides examples of user, session, and event segments.
GA4: The good, the bad and the alternatives
This analysis explores the pros and cons of using GA4, as well as alternatives to Google that can help you track your website visitors to inform your marketing and advertising strategies.
The latest news from Google Analytics
In addition to the guides above, the following covers the latest news from Google Analytics 4 developments that may help you decide whether to switch to GA4 or look for alternatives.
Keep calm, carry on
Transitioning to GA4 from UA can seem like a challenge, but it doesn’t have to bring drama to your life. Unless you find drama entertaining.
But in all seriousness, GA4 could bring numerous benefits and enhanced features for marketers and analysts with a more flexible audience builder, combined data from web and app views, and the ability to create comprehensive user profiles across devices to provide valuable information.
Despite the initial learning curve, adopting GA4 enables businesses to gain a deeper understanding of user behavior, optimize marketing strategies, and make data-driven decisions for better long-term results.
We hope these resources help ease the transition to the new version of Google Analytics.
Featured image: sdx15/Shutterstock
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