A display ad for e-commerce websites created by the PPC team at JTech Communications
An example of a search ad for web design from JTech Communications
Find out how SEO and PPC work together with a professional digital marketing company.
Like most other digital marketing questions, the answer comes back to a root cause: search engine algorithms. Google and most other search engines rank sites that provide a good user experience. “
— JTech Communications
BOZEMAN, MT, UNITED STATES, August 3, 2022 /EINPresswire.com/ — Both of us seo i PPC can effectively drive traffic to your website and both methods are best when used together. For this reason, PPC and SEO deserve a place in your marketing plan.
To understand how PPC and SEO work together, we need to understand them separately.
Pay-per-click (PPC) advertising is an effective way to appear immediately in search results. The most common types of PPC campaigns are display ads and search ads.
Display ads show your brand to more people than any other type of ad in a cost-effective way. They generate huge amounts of free impressions that build familiarity with your brand. You only pay for clicks, so your final budget will often be much lower than comparable search ads.
Search ads are great for converting qualified leads from your display ad campaigns. Instead of displaying an image, search ads emulate organic results, generating clicks.
You pay for the traffic generated by PPC advertising, but the conversions you get are usually worth it. This makes PPC ideal for driving traffic to new websites or main product pages.
Now that you understand the basics of PPC, let’s look at SEO.
Search engine optimization (SEO) is a method of optimizing a website to improve its ranking on search engine results pages (SERPs).
SEO, unlike PPC, takes time to implement properly, even if best practices are strictly followed. Also, SEO is not a one-time effort. It is a constant work in progress.
So how do SEO and PPC work together to improve the results you see from both?
Like most others digital marketing questions, the answer goes back to a root cause: search engine algorithms. Google and most other search engines rank sites that provide a “good user experience”.
PPC tells search engine algorithms how customers engage and interact with your website. Increased traffic tells search engine algorithms that customers are enjoying what you have to offer.
SEO tells search algorithms that you have a relevant and high-quality website. Use SEO and PPC together to create a powerful digital marketing strategy for any business.
JTech Communications is a digital marketing and custom website design agency with over 25 years of experience. The JTech Communications team is constantly growing and improving the resources they can offer their clients, like this short guide to using PPC and SEO.
Looking for help with your digital marketing? The digital marketing team at JTech Communications can help you with SEO and PPC – contact them and tell them about your business today!
Katie Jenkins
JTech Communications
+1 406-586-7100
Email us here
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August 3, 2022, 2:57 p.m. |
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