Google Ads has introduced a refreshed design for its Ads platform to improve the accessibility and organization of data and tools.
Below are YouTube video highlights of new features coming soon to Google advertisers.
Navigation
To make navigation easier, Google categorized the pages into five main sections: Campaigns, Goals, Tools, Billing, and Administration.
Google Ads/YouTube screenshot, June 2023
campaigns
In the new Google Ads Campaigns section, you’ll find everything you need to create, manage and report on campaigns.
Google Ads/YouTube screenshot, June 2023
The following new or updated areas are included.
Statistics and reports
Insights and Reports gives users access to valuable performance statistics and comprehensive reports on various topics, such as search terms and landing page effectiveness.
Google Ads/YouTube screenshot, June 2023
assets
Assets consolidates all advertising materials, including search headlines, YouTube videos, and product listings from Shopping campaigns.
Google Ads/YouTube screenshot, June 2023
Audiences, keywords and content
This section combines audience data with the tools to precisely define those audiences, including keywords, demographics, and locations.
Google Ads/YouTube screenshot, June 2023
goals
Goals helps users set conversion metrics and track their progress toward business goals.
Google Ads/YouTube screenshot, June 2023
Tools
The tools enable efficient campaign planning, budget management and troubleshooting.
Google Ads/YouTube screenshot, June 2023
Billing
Billing allows users to track their spending and manage their payments.
Google Ads/YouTube screenshot, June 2023
Admin
In Admin, users can manage their account settings, team members, and security settings.
Google Ads/YouTube screenshot, June 2023
search
Users struggling to locate a specific page can use the available search function.
Google Ads/YouTube screenshot, June 2023
Google urges users to do so share your comments on the updated design.
Optimizing the Google Ads user experience
Google’s new ad design reflects the company’s commitment to streamlining the user experience and strengthening the effectiveness of ad campaign management.
Google Ads has substantially enriched the depth of resources available to advertisers by implementing an intuitive navigation structure, ensuring that users can easily establish benchmarks, using various resources to optimize their advertising campaigns and improving control over users about spending and account management.
The integration of a search function means that Google understands the importance of ease of access to information.
As the advertising landscape continues to evolve, this revamp of Google Ads appears to be an important step in keeping pace with industry demands and providing users with robust tools tailored to modern advertising needs.
this preview from Google’s advertising platform shortly after YouTube Ads made recent headlines for violating its own guidelines.
Featured image: monticello/Shutterstock
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