Take your online presence to the next level with search engine optimization (SEO). This simple guide will teach you everything you need to do to get started.
for Wes Walls from Bandzoogle
Yes recently he made a music websiteyou can take your online presence one step further by optimizing your band’s search engine ranking.
This is called SEO (Search Engine Optimization) for musicians, and it makes it easier for your fans to find the information they want about you.
Whether you want to discover the best SEO keywords for musicians or want your songs, social profiles, and events to show up in Google searches, this checklist will help you get started.
SEO Checklist for Musicians
▢ Create a list of keywords
Brainstorm, research, and make a list of keywords you want to rank well for. The list can be short: just your group name with some variations.
▢ Create a side website
Make sure you choose an SEO friendly platform to host your website.
▢ Add a lot of content
Add all relevant content to your website that you have available, organized into separate pages, such as:
Your artist biography Your music with lyrics Your videos and images Your concert calendar Your product for sale
▢ Set up a custom domain name for your website
Make sure you have a custom band website domain name.
▢ Secure your website with HTTPS
A website with a secure domain will rank better in Google search results.
▢ Optimize your website content for search engines:
Add a custom title tag and meta description for each page on your site Make sure each page has text content Arrange h1/h2/h3 header tags on each page Add alt text to images when possible
▢ Give every page on your site a nice, descriptive URL
This will help tell Google what each unique page on your website is about.
▢ Add content pages to your website for the target keywords you want to rank for
For example, make a store page on your website if you want to rank for store-related keywords.
▢ Link to your website from all your profiles and social platforms:
Instagram BioFacebook PageYouTube Video DescriptionsTwitter ProfileTikTok BioBandsintown Artist PageBandcamp Artist Page
▢ Add links to your website that point to all of your social profiles
And link to any other major platform where you have an active presence.
▢ Try to have other third-party websites link to your band’s website whenever possible
It could be press articles about you or places you play.
▢ Add your website domain to Google Search Console
▢ Submit your website’s XML sitemap to your Google Search Console
▢ Distribute your music as widely as possible using professional best practices
▢ Post tour dates on established gig listing websites in addition to your own website
Use consistent information across all platforms.
▢ Create a Wikipedia entry for your band if possible
▢ Create a Wikidata.org entry for your band
▢ Create a MusicBrainz entry for your band
▢ Create videos for each of your songs and upload them to YouTube
Includes full descriptions for each video.
▢ Advanced Option: Integrate or optimize schema markup on your website
This markup is automatically included in your website code if you have created a Bandzoogle website and are using the relevant features.
MusicGroup schemaSameAs schemaMusicAlbum schema MusicEvent schema
▢ Set up Google Analytics to measure visits to your website
Monitor search engine traffic regularly.
If this checklist seems overwhelming, tackle what you think is possible for you. with Music web SEO, even starting somewhere is a good first step. And if you’ve built a website with us, you’re already ahead of the game.
If you want to advance your SEO, check out our 5-part series that breaks things down step-by-step. You’ll start here: SEO for Musicians: Start with the Fan Journey
We hope this checklist helps you get started on improving your music website SEO!
Alana Bonilla on 06/30/2023 in DIY | Permalink | Comments (0)
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