If your goal is to increase the visibility of your TikTok videos and expand your audience, harnessing the power of SEO (Search Engine Optimization) can be a game changer.
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Below, we explore actionable steps that can help your TikTok videos rank better through SEO. By implementing these strategies, you can make your content stand out from the competition and reach a wider audience.
How does TikTok rank content?
Like any other social app (think Instagram and Facebook), TikTok has an algorithm to rank and prioritize content for its users. While TikTok hasn’t really revealed the exact details of this algorithm, here are some factors that are believed to influence the ranking mechanism:
User interactions: The number of likes, comments, shares and downloads of your videos can affect the algorithm. The more interaction and engagement you get from users, the more likely your content will rank higher and reach a wider audience. Video completion percentage: When a video is watched from beginning to end, it usually implies that users find it engaging (hence the “don’t miss the end” prompts). TikTok takes this into account and this content is likely to be promoted to a larger audience. Video information: The algorithm checks the relevance and popularity of the hashtags, captions and sounds you use. The updated stuff will rank higher than the generic stuff. Account settings: TikTok also takes into account factors such as your language preferences and location settings. Content from your country in your preferred language is likely to be suggested more. Relevance to the user: TikTok’s “For You” page is so named because it’s largely based on how a user has previously interacted with the app. If your content aligns with mass user preferences and behavior, more will be recommended.
Keep in mind that these algorithms are constantly evolving, so experimenting with different strategies, keeping up with trends, and creating engaging content will ensure your content ranks higher in the future.
1. Understand your target audience
Your content needs to resonate with your audience and their preferences, and the first step to achieving this is understanding what they might be looking for. Without doing so, you’ll be just another creator with random content whose videos get lost in the vast ocean of TikTok.
You can find out more about your audience’s likes and dislikes by diving into TikTok analytics and looking for data about their age range, gender, location, and interests. We also recommend that you pay close attention to the comments and messages you receive and take note of the comments and suggestions.
Finally, stay on top of the latest TikTok trends and observe your audience’s engagement levels to adapt your future approach.
2. Keyword research
Keywords are basically the words and phrases that users are typing into the app to find what they’re looking for. With the strategy in place, you can find the words that users are actively searching for and create content accordingly.
Here are some tips and tricks to help you conduct effective keyword research:
Use TikTok’s search function: TikTok has its own search feature that you can use to explore relevant keywords. Simply type in general terms related to your content and note the suggestions that appear. These suggestions are based on popular search queries. Explore hashtags: Hashtags will also give you an idea of what your target audience is interested in. You can also use the search function for this. Type in a term and go to the Hashtag section to analyze its volume (this will be in the form of general views). Browse other TikTok accounts: You can also analyze your competitors’ content to find what’s trending. Review your videos to identify high performers. Take note of the keywords associated with them.
Once you’ve uploaded keyword-based content, keep an eye on how it performs. This will help you understand which keywords perform well and generate more engagement from your target audience.
3. Focus on description and audio
Uploading a high-quality TikTok video with good content is important, but so are your description and audio options. Instead of just adding relevant hashtags, try writing a good description. You can provide a brief explanation of the content of your video or create a clear call-to-action accompanied by appropriate hashtags.
A decent description will help TikTok’s algorithm understand what your content is really about, which will help deliver it to the right audience. This will also provide viewers with additional context to increase engagement.
Once you’ve sorted out the description part, focus on the audio. Again, it should align well with the theme of your content and captivate viewers. It’s also a good idea to create your own original sounds or audio clips if you want to stand out.
4. Encourage participation
You want to build an active and loyal community on TikTok that engages with your content regularly, so encouraging engagement is essential.
Increased engagement in the form of likes, comments and shares sends a positive signal to the algorithm, which can help your content rank faster and increase your chances of going viral on TikTok.
An effective method of doing this is to create content that sparks curiosity among viewers, compelling them to share their opinions. Alternatively, you can use a clear call to action that directly invites users to participate. Ask them to like, comment and share your content. You can even ask them to make suggestions about what they want to see more of.
Also, respond to comments to encourage engagement.
5. Analyze and adjust
As we mentioned above, algorithms for social media platforms like TikTok evolve from time to time, so it’s important to adapt your ranking strategy accordingly. Don’t forget to check your analytics regularly and make the necessary adjustments when needed. Tap the hamburger icon on your profile, then go to Creator tools > Analytics.
Finally, be open to experimentation and don’t hesitate to take risks. TikTok analytics will guide you!
Top position on TikTok with SEO
These strategies are how you can significantly improve the discovery of your TikTok videos through SEO. Remember to constantly analyze your performance and make the necessary adjustments to fine-tune your strategy.
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