As Google continues its countdown to deactivating Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a pause.
For those hoping that Google might extend the deadline to switch to GA4, (in 2 days!), they are not.
— Dr. Marie Haynes🌱 (@Marie_Haynes) June 28, 2023
Fortunately, there’s a new way to learn about your new GA4 property and find your analytics data: ChatGPT plugins.
ChatGPT Plugin for Google Analytics 4
While googling the ChatGPT plugin store, I found a plugin that would interact with GA4.
Screenshot from ChatGPT, June 2023
The Avian plugin connects to analytics data from Google Analytics, Google Ads, Facebook Ads, Instagram Insights and other digital marketing platforms. It allows users to directly retrieve, analyze and interact with their analytics and advertising data through a ChatGPT.
According to Kyle Dayne, founder and CEO of Avian.io,
Avian’s plugin allows small businesses to get insights into their GA4 reports without having to have enterprise-level data analysts to configure their dashboards in Google Analytics 4.
It reduces the technical expertise required to use GA4 effectively by letting ChatGPT do the hard work for the user.
How to connect GA4 to ChatGPT
To get started, you’ll need a ChatGPT Plus account and an account with Avian.io (free for 14 days) to use the plugin to connect ChatGPT with your website and social analytics data.
When you install the plugin, you’ll be prompted to create one and authorize it with your ChatGPT account.
Screenshot from Avian.io, June 2023
Once you’ve created your account and connected your GA4 property, you can start asking questions like what does the plugin do?
Screenshot from ChatGPT, June 2023
Questions to ask in GA4 with the ChatGPT plugin
From here, you can ask questions about visitor demographics, traffic acquisition, engagement, conversions, ecommerce purchases, and other data you can find in your Google Analytics reports.
Screenshot from ChatGPT, June 2023
Think of it as having a conversation with an assistant who digs into your GA4 data with you, helping you get the answers you need about your website visitors without having to search for the report through the new user interface or start a new exploration.
AI-powered support for the new Google Analytics
As a deadline for obsolete the UA properties are approaching, Google Analytics users may feel uncomfortable switching to GA4. However, there is some hope in the form of ChatGPT plugins.
By leveraging the power of ChatGPT plugins, users can directly retrieve, analyze and interact with their analytics and advertising data without the need for extensive technical expertise.
While the answers aren’t always flawless, the ChatGPT plugin makes it simple to get insights from multiple analytics sources. It can serve as a useful assistant, helping users navigate their GA4 data.
In a time of transition and uncertainty, the ChatGPT plugin for Google Analytics provides a valuable tool to gain insights and make informed decisions about your website and marketing strategies.
As more plugins are added daily, there will certainly be more advancements for those looking to adapt to the evolving analytics landscape and fully utilize GA4 via ChatGPT.
Featured Image: BigTunaOnline/Shutterstock
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