Having a website launched alone is not enough to drive traffic and generate conversions for your business. You should check it regularly for any SEO bugs or technical issues and fix them as they come up to keep it up and running. In this article, we take a deep dive into common technical issues with your website. In addition, knowing how to identify them and how to solve them. However, before I do that, let me give you some insight into the technical issues of SEO.
What is a technical SEO problem?
SEO stands for Search Engine Optimization. It consists of a set of processes intended to drive traffic to a website. There are different types of SEO activities: technical SEO, on-page SEO, content SEO and off-page SEO. Technical SEO deals with the technical steps taken to increase a website’s visibility through crawling, indexing, and more. Technical SEO issue is a general term used to refer to any technical website issue that appears in technical search engine optimization.
Top Ten Technical SEO Problems and Solutions
Below is a list of the ten most common technical SEO problems and their solutions.
Slow page speed
Ensuring that your website pages load quickly is the most important thing in search engine optimization today. People are busy and don’t want to waste time waiting for your page to load. If the page takes ages to load, you need to fix it immediately.
How to detect it?
Google Page Speed Insights is the free and most effective tool for identifying this particular website technical issue.
To fix
Optimize images
Optimize website compression
Improves browser cache
Improves server response time
Duplication of contents
When your website includes similar content, search engines identify them as duplicates. As a result, the actual content that you want to be displayed in the search results is not displayed.
How to detect it?
Check if your website has the same content in different languages.
Check if the same content is repeated on multiple pages.
To fix
Implement rel=canonical
Customize content for each language if you provide content in multiple languages.
Implement hreflang tags correctly
Broken links
A broken link is one of the main reasons why a website doesn’t rank. Search engine optimization is done perfectly and at its best when your website has enough healthy inbound and outbound links. When any of these links break, it will start to affect the overall experience.
How to detect it?
You can use any reliable backlink tool to identify broken links.
To fix
Conduct website audits on a regular basis. For each broken link detected, replace them with a healthy link.
It does not have HTTPS security
If your website does not have HTTPS security, users who visit it will receive a “Not secure” warning. Given the sheer scale of cyber security issues today, no user will dare to risk visiting a website that has a “Not Secure” warning.
How to detect it?
A to detect this, simply type your domain name into Google Chrome. If you see the “secure” message (pictured below), your site is secure.
To fix
If your website host does not provide you with an SSL certificate, buy SSL certificate from your trusted ssl provider and install it on your website. The problem should disappear immediately.
Incorrect indexing of the site
If your website doesn’t appear in search results even when searching by your brand name, confirm that there is a problem with your site’s indexing. Search engines like Google and Bing list your web pages in search results based on the indexing you have enabled.
How to detect it?
Load Google in your web browser and in the search field, enter “site:yoursitename.com”, it would let you know if your web pages are indexed and if so, how many of them are indexed.
To fix
Add the URLs of all your web pages to Google using Google Search Console.
Don’t have high labels
Every image you add to your website should have Alt tags to increase SEO visibility. Images without Alt tags will literally do nothing to boost SEO.
How to identify it?
Running a full site audit can give you details about images that don’t have high tags.
To fix
After you get a list of images without alt tags through the site audit, add an alt tag to each image one by one. From then on, add the Alt tag to each new image that is added.
Not optimized for mobile devices
Today, mobile device users account for more than half of Internet users. It means your website is more likely to be viewed on a smartphone or tablet rather than a traditional desktop or laptop computer. It means that you also need to optimize your website for mobile devices.
How to identify it?
Use Google’s URL Inspection Tool to find out if your website is optimized for mobile.
To fix
Make sure you have a dedicated and equivalent mobile site.
Make sure the appropriate links and hreflang codes are implemented for web pages on your mobile site.
Update the equivalent meta tag and meta description for the mobile site.
Incorrect Metadata
In search engine optimization, both Meta description and Meta title have an important role to play. People decide to visit a website based on the impression they get from the meta title and meta description. If the metadata doesn’t clearly tell the visitor what to expect on the site, then the metadata you’re using is incorrect.
How to identify it?
Search for one of your web pages on Google and see how it is listed. Check that the blue title above the URL is fully displayed and tells what the page is about. Likewise, check if the following description is fully displayed in the search result.
To fix
Write a meta title between 50 and 60 characters.
Write a meta description of between 150 and 160 words.
Make sure the main keyword of the page is contained in the meta title and description.
multiple Homepage URL
It is common for websites to have different homepage versions such as www.domini.com, domini.com, https://www.domini.com/and as a result, your website’s traffic and visibility is shared between all these versions, which significantly affects your site’s ranking.
How to identify it?
Use any free online tool to identify how many homepage versions your website has.
To fix
If your website has multiple homepage versions, use the canonical tag to specify one homepage URL as the original and redirect all other URLs to it.
Unfriendly browsing
Does your website have a home page that clearly shows where to find specific information? If it doesn’t, it’s a clear sign that your website’s navigation is poor or unpleasant. Navigation options are one of the key factors that keep visitors hooked on a website. Also, the attraction of a visitor to your website undoubtedly determines how SEO friendly your website is. You can’t improve the second without addressing the first problem.
How to identify it?
Go to the home page of your website and see if it allows the reader to navigate to the page they want with a single click. Also, check if the visitor can return to the home page from any page they are on with a single click.
To fix
Sit down with your website designer/developer and suggest changes you want or ask them to improve navigation.
conclusion
We hope this list of the top ten technical issues with your website, how to identify them, and their solutions have helped you figure out where your website ranks in SEO. In addition to helping your website achieve high SERP (Search Engine Results Page) visibility, identifying these technical website issues and fixing them would have a significant impact on your overall experience user of your target audience.
[ad_2]
Source link
