PRESS RELEASE
Posted on June 29, 2023
New York – June 29, 2023 – In a recent non-scientific survey conducted by servicewrapGO.com, an innovative provider of digital marketing solutions, more than 500 website and store owners were surveyed to determine their perception of the benefits of search engines for their businesses. The results revealed a striking discrepancy between perceived benefits and actual customer acquisition, with a resounding 99% of respondents favoring Google. The survey also highlighted a lack of knowledge about customer acquisition metrics, with more than 70% of participants admitting they didn’t know their customers’ top search engine. The findings shed light on the dominant perception of Google while neglecting other search engines such as Bing and Yahoo, which could offer untapped potential for businesses.
The survey, which aimed to explore website owners’ preferences and awareness of the benefits of search engines, provided valuable insight into the mindset of online entrepreneurs. Despite Google’s undeniable market dominance, the results indicated a surprising oversight among business owners who ignored the potential customer base provided by alternative search engines. By limiting their focus solely to Google, these entrepreneurs may be inadvertently neglecting important streams of potential customers.
servicewrapGO, a service provider specializing in digital marketing strategies, recognizes the untapped potential that lies beyond the Google-centric mindset. The survey revealed that more than 60% of respondents expressed a desire to increase visibility on Yahoo and Bing, indicating a latent demand for diversified search strategies. Surprisingly, within this subset, more than 85% were 35 years or older, suggesting that more mature business owners still perceive value and credibility in second-tier search engines.
“These survey results demonstrate a clear gap between perception and reality when it comes to the benefits of search engines for businesses,” said Holly Beasly, marketing executive representing servicewrapGO.com. “While Google undeniably plays a crucial role in online visibility, it is important not to overlook the potential offered by other search engines such as Bing and Yahoo. By diversifying their search engine optimization strategies, owners of companies can tap into additional customer segments and maximize their online presence.”
The survey results serve as a wake-up call for companies to reevaluate their search engine strategies. While Google may continue to dominate the search engine landscape, it is essential to recognize that alternative search engines can still provide considerable reach and new potential customers. Taking a multifaceted approach to search engine optimization can provide a competitive advantage and expand your customer base.
To learn more about servicewrapGO.com and its innovative digital marketing solutions, visit www.servicewrapGO.com or contact Holly at [email protected]
About servicewrapGO.com:
servicewrapGO is a leading technical writing and optimization solutions provider, specializing in driving online visibility and customer engagement.
Note to editors:
For media inquiries, interviews or more information, please contact Holly at [email protected]
Contact with the media
Company name: ServicewrapGO.com
Contact person: Holly
E-mail: Send an email
Country: United States
Website: www.servicewrapGO.com
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