) represent an image, diagram, or illustration, along with a title. They show the relationship between the media and the text that surrounds it.
Semantic HTML: A Ranking Factor?
While semantic HTML helps search engines analyze page content and structure, it’s not a direct ranking factor, Mueller clarifies:
“Semantic HTML helps to understand a page. However, it is not a magic multiplier for increasing a website’s ranking.”
While semantic HTML may not immediately increase rankings, it improves SEO and accessibility and remains a fundamental best practice.
Using it, you can optimize for search engines while creating an optimal user experience.
How Semantic HTML Benefits Google
Using semantic HTML elements correctly can help with SEO in the following ways:
Have headings to structure passages of text Put images next to words that are relevant to them Use table tags for tables of data, not just to position content Have anchor links instead of links that work through JavaScript
Mueller points out that Google’s algorithms are not very accurate about similar items.
For example, when grouping sections of text, Google treats section, article, and div elements the same. The particular element used is less important than having a clear structure and relationship between the elements.
How semantic HTML benefits people
Semantic HTML greatly improves the experience of users of different backgrounds, including those with disabilities.
It does this in the following ways:
Semantic HTML helps screen reader software deliver web content to blind or visually impaired users. Semantic HTML ensures keyboard navigability. Elements like `` links and ``/`
Developers can create web content that humans and machines understand by following semantic HTML principles, resulting in an inclusive web experience.
Mueller’s plea to website owners
Mueller concludes the video with a plea to website owners to use semantic HTML even though it’s not a direct ranking factor.
“Please use semantic HTML. It’s not a ranking factor, but it can help our systems better understand your content.”
source: Google Search Central
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, June 2023.
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