Microsoft is working to improve customers’ online shopping experience by making it less complicated.
Online shoppers face challenges such as finding valid deals, determining which product reviews are credible, and navigating a wide variety of products.
Microsoft shopping tools, including those in Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address these issues.
New AI-powered tools for Bing and Edge
Microsoft has launched new e-commerce features for its Bing search engine and Edge web browser that use AI to streamline users’ shopping experience.
These new tools are designed to make shopping more accessible, from finding items to comparing products to buying.
They provide shoppers with information from reputable sources to help them make better purchasing decisions.
Buying guides
Screenshot from: bings.blog.com, June 2023.
Bing and Microsoft Edge now offer a shopping guides feature to help people buy products even when they don’t know what they want.
For example, someone searching for “college supplies” on Bing will receive a personalized set of recommendations that highlight the best options in different categories, such as laptops, backpacks, and calculators.
Recommendations include easy-to-read comparison charts to see details of similar products side by side.
Buying guides are currently available to users in the United States, although Microsoft plans to make them accessible to people in other countries over time.
People using the Edge web browser can find shopping guides through the browser’s sidebar or through Bing’s chat feature.
Summary reviews for informed decisions
Screenshot from: bings.blog.com, June 2023.
Choosing a product can be a challenge when there are so many options and reviews to consider.
Bing Chat has a new feature, Review Summaries, that will summarize critical points and prevailing opinions about a product.
This feature is rolling out worldwide in time for the back-to-school shopping period.
Price match for the best deals
Screenshot from: bings.blog.com, June 2023.
Microsoft has added a new price matching feature to its shopping tools in Bing and Edge, tracking the price of an item even after it’s been purchased.
If the price drops after purchase, the feature can help you request a refund for the difference from the retailer.
Microsoft’s price match feature will work with major US retailers with price match policies. Over time, it will roll out to more countries.
To sum up
Microsoft’s new AI-powered shopping features aim to simplify parts of the online shopping experience that can often frustrate customers.
Although the tools are currently limited to Bing, Edge and Start, they show the potential of AI to add value to e-commerce.
However, the AI is still imperfect, so check their recommendations.
source: Microsoft
Featured image: ssi77/Shutterstock
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