McDonald’s new Grimace milkshake may look sweet and unsuspecting, but according to TikTok, it packs a punch.
McDonald’s revived its 52-year-old Grimace character in honor of his birthday on June 12 with a limited-time shake and signature meals. Although McDonaldland characters like Grimace and Hamburglar haven’t been commercialized since the 2000s, Grimace has gone viral with Gen-Z TikTokers.
In the clips, people can be seen trying the Grimace milkshake and wishing him a happy birthday, but upon taking a sip they can be seen faking their death, usually surrounded by a puddle of purple. In accordance with TodayTikToker @ruiz_alv04 was the first to start the viral trend with a video shared on June 24. Known as one of McDonald’s villains, the parody videos are an ode to Grimace’s mischievous nature.
RELATED: Chairs Bought From Facebook Marketplace Were Likely Stolen From McDonalds: ‘I Always Wondered Where They Were From’
@kameryn.paige She grimaced#grimacesshake #grimacesanniversary ♬ The Attic – Colin Stetson
@guaquamolinjabenis He will be missed #grimacesshake #mcdonalds #trends ♬ Grimace Sounds – Jon and Eli
As of Thursday morning, #grimace has amassed 934.5 million views on TikTok and #grimaceshake has garnered 819.2 million views.
Even McDonald’s CMO Matt Shaver got on board with the trend.
@mattxshaver The response to the Grimace Shake has been so positive I thought I’d give it a try myself! Thank you all!! #grimacesshake #mcdonalds #grimeta ♬ Corporate music – AndrisMusic
McDonald’s then took to Twitter with Grimace’s response to the trend.
miee pretending not to see the grimace trend pic.twitter.com/ZTcnLTESC8
— McDonald’s (@McDonalds) June 27, 2023
RELATED: McDonald’s Is Apparently Selling Puff Pasties, And The Internet Is So Confused: ‘I Feel Like I’m In A Parallel Timeline’
While the trend may not be watering everyone’s taste buds, it has ultimately worked in McDonald’s favor.
“What may seem like a negative expression is actually a positive reflection of their ability to connect with a generation,” said Matthew Prince, assistant professor of social media and influencer marketing at Chapman University. CNN. “It’s getting the views, it’s getting the laughs, and as the viral trend grows, it’s getting the sales.”
[ad_2]
Source link
