Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides and review summaries, all aimed at “helping you shop and save with confidence,” Microsoft said. said.
Price match monitors. These new price match monitors show you the price of a product after you buy it. This is so you can request a price match from the store you bought it from if that price changes after you did.
Microsoft said it has partnered with major US retailers with existing price match policies and will add more over time. This will roll out soon to US search results, Microsoft told us.
Here’s a video of how the Bing sidebar shows you price history over time and also alerts you after a price drop:
Buying guides Bing now uses AI to generate shopping guides based on the product or product category you’re researching. AI-generated shopping guides will also provide you with product suggestions, show you the specifications of those items side-by-side, and potentially offer other smarter comparison interfaces to help you throughout your shopping journey.
These buying guides will launch today on Bing in the US and today on the Edge browser worldwide.
Here’s a video of these buying guides in action:
Review summaries. Bing will also give you review summaries if you ask for them in Bing Chat or in the Edge sidebar. Review summaries will summarize what customers are saying online about the product you are researching. It will also use AI to generate insights and popular opinions about products.
This is rolling out globally today on Bing.
Here’s what it looks like:
Here’s a video in action:
Why we care It’s fascinating to see how Bing Chat and other AI-powered search features are expanding, becoming more useful and more human-like. Clearly, if you’re a retailer, getting your products to Bing Shopping is important here. But what opinions and summaries the AI generates will also be interesting to follow.
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