YouTube is one of the most popular video streaming websites in the world with over 50 million channels. Many channels have become lucrative workplaces for creators. No wonder so many people are trying to find their place on the platform.
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Do you want to be a YouTuber but don’t know where to start? We’ll give you an all-inclusive guide, from discovering your niche to monetizing your channel.
1. Choose and understand your niche
Before you do anything, you need to know what your channel’s niche will be. A niche is a very specific topic or subject.
For example, if you wanted to start a travel channel, you wouldn’t focus on all things travel. You could have a channel dedicated exclusively to locally owned restaurants in each city you visit. Or living off the grid indoors. Or rate the waterfalls on every walk you take.
However, it is important that you choose a niche based on your interests and passions; you don’t want to get bored and lose interest. Also, you’ll want to consider trends that you think will hold audiences for a while.
There are a few ways to do this. If you have a niche in mind, research other YouTubers. See how their channel is doing and what they’re doing to maintain view traffic, and consider how you can be part of the same niche while standing out.
2. Achieve your channel’s goal
It’s essential to have a general understanding of what you want from your channel before you start creating videos for it. Do you want to monetize your channel over time and turn YouTube into a full-time job or a side hustle? Or just want to create and share videos for fun?
Knowing the answers to these questions will help you have a clear sense of purpose and direction for your channel. If it’s just for fun, you have a little more leeway to create videos that are more meaningful to you. However, if you ultimately want to monetize, you’ll need to craft a strategy with that goal in mind.
3. Choose your technology
You can’t start a YouTube channel without having the right technology. However, there is no rule that says you have to have expensive, high-tech equipment to be a YouTuber.
hardware
Of course, you’ll need a camera and video editing device. If you don’t have the money, you don’t need to go out and buy an expensive camera and microphone along with a $2,000 MacBook.
Many YouTubers use their phones to record their content. The quality of phone cameras is so good now that viewers probably wouldn’t notice a difference.
software
You will need editing software and there are many to choose from. A great free option is DaVinci Resolve. You can also look into using online platforms like Canva that have an easy-to-use video editing feature.
If you’re using your phone or tablet, there are plenty of apps that do a great job of editing videos and are easy to use.
platforms
There are a few platforms you’ll want to familiarize yourself with. Of course, you will need to know the pros and cons of YouTube.
Also, invest in royalty-free music – it’s the best way to use your music and avoid copyright issues. Epidemic Sound is a popular choice and has a great community program. YouTube also has options for royalty-free music.
At some point, you may be interested in donation and membership services that your followers can be a part of. A platform like Ko-fi is a popular option along with Patreon.
4. Considering the video elements
Before you start creating videos, try to have a general idea of the type of videos you want to make. You have the option of making full length videos, short films or both. If you do both, try to strategize not to focus too much on just one type.
The length of the video also matters. When a viewer watches a five-minute video from another channel, chances are your 10-minute video won’t appear on their next screen.
These elements should be thought about before you start a channel, so it’s not too stressful for you afterwards.
5. Creating your YouTube account
Setting up a YouTube channel is incredibly easy. All you need is a Google email to get started.
You will need to think of a name for your channel that corresponds with your niche. Some content creators use ChatGPT for this sort of thing, so give it a try if you can’t think of a name. Or, like some YouTubers, you can use your own name as the channel controller.
You can also use ChatGPT to help write an eye-catching description and use Canva to create your channel banner.
6. Uploading your first video
After you’ve done the hard part of recording and editing your first video, you’ll be ready to upload it to YouTube. Just click on To create > icon Upload the video > Select Files > click on the video you want to upload.
You’ll have a whole list of things you’ll need to fill out, such as title, description, whether the video is for kids or not, and more. Follow each instruction carefully while uploading your video. Once YouTube has finished checking your video for any copyright issues, your video will be ready for the world to see.
If you’re uploading a video to the YouTube mobile app, you’ll need to click the circled plus sign at the bottom of the screen and then Upload the video or Create a short—whatever fits the video best.
7. Attract viewers to your videos
There are several ways to help viewers find your videos. Using the knowledge and tools you probably already have in your arsenal is a good start.
Understand SEO
Search engine optimization is an important component to understand if you want to get views and subscribers. SEO is how you strategize your content to get organic traffic. In other words, how viewers find your videos.
On YouTube, the best way to practice SEO is through the use of tags, keywords, and hashtags. Tags are placed within their own section during the upload process. Keywords should be written in the title and description, and some hashtags may be in the description.
Use other social media platforms to engage viewers
Using other social media platforms like Instagram and TikTok is a great and free way to promote yourself. You can write an Instagram post with a “link in bio” call to action or upload a video preview to TikTok to get a sneak peek of your next video.
Promote your video on YouTube
When you upload a video, you have the option to pay to promote your video. This turns your video into an ad and allows YouTube to spend your money to launch it on the platform for a better chance of being seen.
It can be a little expensive to do this, but you have control over how much money you want to spend and for how many days. It’s up to you whether you want to spend $10 or $100.
8. Monetize
There are very basic requirements you have to meet in order to earn: 1,000 subscribers and 4,000 watch hours in 365 days or 10 million short views. Along with these numbers, you’ll need to complete two-step verification and make sure you’re following community guidelines.
Once you receive the email that you’re eligible for monetization, you’ll need to go through channel reviews, which can take anywhere from a few days to a few weeks.
To help you complete the requirements, it is best practice to have consistent uploads. If viewers know you’re dedicated to your craft and confident with your video uploads, you’re more likely to get a faster following and more views.
In all honesty though, the hardest part of monetizing your channel will be accepting that it takes time to build it and being patient with the process.
Use this guide to start your YouTube journey
It takes time and dedication to be a YouTuber. There are several steps that cannot be skipped if you want to finally monetize and quit your day job. If you’re interested in becoming a YouTuber, start with the basics in this guide.
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