Having an online presence is no longer an option; it is a necessity.
From small businesses to large multinationals, online visibility has a huge impact on the success of a business.
That’s why having a search engine optimization (SEO) strategy is paramount for anyone looking to grow their online business.
What is SEO and why is it important?
SEO stands for Search Engine Optimization and is the best way to get more eyes on your website, content and brand.
Optimizing your content for search engines increases your chances of ranking higher in search results.
Organic search is so effective because the people who find your content are actively searching for it. This usually means better quality leads and therefore more engagement and conversions.
SEO is a cost-effective way to increase your visibility and has great long-term potential.
Unlike paid advertising, where your reach tends to plummet the moment you stop paying, SEO-optimized content can continue to receive traffic months (or even years) after it’s been created original
It takes more initial effort and it may take a while to see results, but it’s definitely worth the wait.
5 Beginner Friendly SEO Strategy Techniques
Although SEO is a strategy to get the search engine algorithm to rank your content higher, you should always focus on your audience and provide valuable content!
Gone are the days of keyword stuffing and other black hat SEO techniques.
Bad SEO practices will backfire, so always remember: your content should be written for humans and optimized for search engines, not the other way around!
Focusing on SEO is a great way to increase organic traffic to your website.
Let’s dive into some basic techniques you can use today to get started with your SEO strategy!
1. Focus on the “People Also Ask” section.
Google’s “People Also Ask” section is a gold mine for your SEO strategy.
When you search for something, Google will often suggest what other related topics might be useful.
Google screenshot, May 2023
This is a great, free way to do keyword research and write about things people are interested in.
By addressing these questions in your content, you’re giving users the answers they’re looking for and increasing your chances of appearing in this section.
Great for visibility and great for credibility. win-win
Another resource for finding out what questions your audience has about certain topics is Respond to the public.
2. Study your competition
Looking at what your competitors are doing is a great way to gain insights that will influence your SEO strategy.
Identify the keywords they rank for and study their backlink profile; you will need an SEO tool like Semrush or Dec for that.
Before you invest in an SEO tool, you can sign up for a free trial, gather the information you need, and determine if this is a tool you want to use again in the future.
Another way to do this is by analyzing your competitors’ content. Review what they’re writing about and what response they’re getting from their audience.
Don’t copy their strategy, but evaluate what seems to work for them and use that knowledge to make decisions about your own strategy.
If you want to go deeper into this analysis, check out this guide.
3. Internal links and backlinks
Links are very useful for SEO as they provide more information to your readers. Search engines see this as more useful content.
Internal linking also helps search engines understand the relationship between different pages/posts on your website. It will also encourage readers to check out more of your content.
You can also link to other external resources if you think they are useful to your readers or help you prove your point. You should also convert any mention of a brand into a link.
Backlinks, on the other hand, are an important ranking factor.
Backlinks are links from other websites to yours. While quantity helps here, quality is even more important.
When high-quality websites link to your site, it tells the algorithm that your content is accurate and reliable.
On the other hand, having questionable sites linking to yours can hurt your reputation, making it harder to rank in the top spot.
4. Update outdated content
Your SEO content will remain effective in the long run as long as it is relevant.
That’s why it’s so important to take a frequent look at old content that worked well and update it if necessary.
It may not always be necessary, but think: Is there anything else you can add to make this content even more valuable?
Or is there something in there that is no longer true or relevant? Regularly updating your content is good SEO practice.
Google tends to favor updated and relevant content. This can also attract new backlinks, which should be part of your SEO strategy.
5. Core Web Vitals
Another important SEO factor is your website’s Core Web Vitals. They are part of the ranking factors used by search engines and should not be overlooked.
A Core Web Vitals report is compiled through real user data, and these factors are important to an overall user experience. Measure:
Largest Content Paint (LCP): The time it takes for the main content of the page to fully load (aim for 2.5 seconds or less). First Entry Latency (FID): The time it takes users to actually interact with your content (aim for 100 milliseconds or less). Cumulative Layout Shift (CLS): How much your content moves around the page until it’s placed in the right place (aim for 0.1 or less).
This can be a bit too technical, but in general, it’s about the user experience when they first come into contact with your website.
A good user experience is an important part of your SEO strategy, so you should take the time to make sure your website is healthy.
Some other factors you should pay attention to:
Page Speed – Use tools like Google PageSpeed Insights or GTmetrix to analyze your site’s speed and get recommendations for improvement. Mobile Responsiveness: Most people use mobile phones to browse, so make sure your website looks and works well on mobile. Image Optimization: This is a common mistake that causes a big problem: heavy images slow down your website, so make sure you optimize any media before uploading it to your site.
Content may be king when it comes to SEO, but if people leave before they can see your content, it really doesn’t matter how good it is.
Key Takeaways: Boost your brand with organic SEO
To summarize, these five points will help you grow your organic SEO:
Focus on the ‘People Also Ask’ section of Google. Study your competition. Use internal links and backlinks. Update outdated content. Pay attention to your core vital features and user experience.
Remember that these strategies work hand in hand, and implementing them together can often lead to better results!
Working with your organic traffic is a great way to get more visibility and grow your brand.
And a human-centric marketing approach to your SEO content strategy will not only result in more organic traffic to your website, but more eyeballs on your content overall.
It’s a great addition to your organic marketing efforts.
More resources:
Featured Image: iamjohnhult/Shutterstock
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