Modern CPA Firm is a digital marketing agency that speaks the language of accounting. They are leading the charge to help accounting firms attract the best talent to increase their bandwidth. At the same time, you attract higher quality leads from your target market.
Martin Popiel, CPA: Founder
Modern CPA Firm launched an innovative offering for accounting firms looking to save much-needed time.
“It’s no secret that most accounting brands look the same. If businesses want to stand out in 2022, it’s time to catch up with their digital marketing. That’s where we come in. We don’t just focus on getting clients of higher quality that will pay a premium, but we also create stronger brands for companies looking to hire, especially with the labor shortage in the industry,” says Martin Popiel, founder. of the modern CPA firm. Martin himself is a chartered accountant who focuses on implementing data-driven marketing strategies.
“The landscape has changed, especially after COVID-19. Websites and social media platforms are now the modern business cards.” He further explains, “References are unreliable. Building an online pipeline directly from a niche allows you to be more selective and choose the clients who will pay the most for your expertise. Not to mention a consistent customer profile improves efficiency and allows you to further standardize your work.”
“From a recruiting standpoint, a job posting won’t cut it. With such a competitive job market, having a strong brand presence is critical. Applicants will review the companies they’re applying to online. So it’s the stuff. Today, 80% of applicants use social media in their job search.”
Martin knows that business owners are busy and don’t have the ability to learn keyword research for a blog or developing an effective website. That’s why Modern CPA Firm bridges the gap between accounting and digital marketing. Their CPA team creates content on any niche accounting topic.
“You could work with a local marketing agency, but then we’d be stuck editing generic accounting content. Our CPA team knows accounting lingo and how your business works, so you never have to worry about the quality of your content”.
Modern CPA Firm offers four main services:
1. Web design and development
2. Search Engine Optimization (SEO)
3. Blog writing
4. Management of social networks
SEO, Social Media and Blog Writing services are designed to drive qualified traffic to a website, be it for recruitment or business development. Businesses can showcase their expertise and become an authority by providing valuable and engaging content for their target audience. They can modernize their brands with industry-leading technology and design, with creatives in multiple formats such as video, carousels and reels.
The modern CPA business focuses on generating traffic organically, as it is much more scalable than other strategies that require advertising spend. In addition, they collect advanced metrics for businesses looking to make more informed decisions for their target market.
Rodney Reese: Co-Founder, Creative Director
Website services are backed by modern data-driven strategies to maximize conversion rates for accounting sites. With a custom design and mobile responsiveness, these sites are optimized to convert website visitors into customers. After all, what’s the point of driving traffic to a website that doesn’t convert?
Businesses looking to improve their marketing ROI can start outsourcing digital marketing needs by contacting the Modern CPA Firm team. To learn more about Modern CPA Firm, visit their website and social channels.
Contact with the media
Company name: Modern CPA Firm
Contact person: Martin Popiel
E-mail: Send an email
Country: canada
Website:
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