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Meta keywords are an important aspect of on-page optimization in search engine optimization (SEO). These are HTML tags that provide search engines with information about the content of a specific web page. Although their importance has waned over the years, understanding how meta keywords work can still help improve your website’s visibility on search engine results pages (SERPs).
What are meta keywords?
Meta keywords are a type of meta tag that were originally used to inform search engines about the main topics or keyword phrases relevant to the content of a web page. They were primarily used as a ranking factor to determine the relevance of a web page to a user’s search query.
The traditional meta keyword format is:
The “content” attribute contains a comma-separated list of keywords or keyword phrases that are relevant to the content of the web page. These meta keywords are placed in the ” section of an HTML document. However, it is important to note that major search engines, such as Google, no longer consider meta keywords as a ranking factor, so that its impact on SEO is minimal.
Impact on SEO
As mentioned above, the impact of meta keywords on SEO has decreased significantly in recent years. However, it’s still useful to understand how they can affect your website’s search performance.
1. Irrelevant and filler: In the past, some webmasters abused meta keywords by stuffing them with irrelevant or excessive keywords. This method was used to artificially increase search engine rankings. However, search engines quickly recognized this tactic and began penalizing websites for keyword stuffing. It is crucial to avoid these practices as they can harm your website’s SEO efforts.
2. User intent and relevance: While meta keywords don’t directly affect rankings, they can help search engines understand the relevance of your web page content to a given user query. It is important to align your meta keywords with the topics and intent of the web page to ensure that search engines correctly rank and display your content.
Best practices for using meta keywords
While their direct impact on rankings may be limited, it’s worth following best practices when using meta keywords:
1. Membership: Choose keywords that are highly relevant to your web page content and represent the main topics or topics you want to rank for. Avoid using generic or vague terms that may not accurately describe your content.
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2. Keyword research: Before selecting meta keywords, do extensive keyword research to identify relevant, high-volume keywords that have the potential to attract your target audience. Use tools like Google Keyword Planner, SEMrush or Ahrefs to help you in your keyword research process.
3. Keyword variation: While selecting meta keywords, try to include variations and synonyms of your main keywords. This can help you capture a wider range of search queries and increase the chances of your content appearing in relevant search results.
4. Limit the use of keywords: To maintain relevance and avoid the perception of keyword stuffing, limit the number of meta keywords you include in your meta tag. Including a small number of focused and relevant keywords is more effective than listing numerous unrelated keywords.
Alternative methods for on-page optimization
Since the influence of meta keywords in SEO has declined, there are alternative methods you can focus on to optimize your web pages for search engines:
1. High quality content: Creating high-quality, informative and engaging content should be your primary goal. By providing comprehensive and valuable information, you can naturally attract inbound links, social shares, and improve user signals, which are important ranking factors.
2. Title tag and meta description: Pay attention to your title tags and meta descriptions as they are still relevant and influential in search engine rankings. Craft compelling and concise titles and descriptions that accurately represent your web page content and entice users to click through the SERPs.
3. Header tags: Use header tags correctly (such as
, , , etc.) to structure your content can improve readability and make it easier for search engines to understand your page hierarchy. Use keywords within these header tags to indicate the relevance of different sections of your content.
4. URL structure: Make sure your URLs are descriptive, short and contain relevant keywords related to the content of the web page. This can help search engines understand the topic of your page and improve its chances of ranking for relevant queries.
While meta keywords may have lost their importance in search engine rankings, it’s still essential to use them correctly to support other on-page SEO efforts. Focus on creating high-quality content, optimizing your title tags and meta descriptions, using proper header tags, and maintaining a logical URL structure. By following these best practices, you can develop a stronger and more effective SEO strategy that will positively impact your website’s visibility in search engine results.
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Contact: divulgació@nnn.ng.
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