KITCHENER, Ont.–(BUSINESS WIRE)–June 28, 2023–
Vidyard, the leading video messaging and asynchronous communications platform for go-to-market teams, has announced partnerships with Pipedrive and Salesloft to help sales teams unlock new revenue potential through buyer engagement signals and AI-powered recommended actions . These integrations represent a key milestone in using video engagement insights from customer communications to prioritize sales rep activity and accelerate those deals most likely to close.
Earlier this month, Salesloft introduced Rhythm, the first AI-powered revenue workflow platform for salespeople. With signals from across the partner ecosystem, Rhythm recommends and prioritizes the most impactful actions based on recent prospect activity, enabling sales reps to work more efficiently and close deals faster. The new Vidyard integration will enable Salesloft Rhythm to recommend the next best actions to sales reps based on how prospects interact with personalized video messages, online video content and videos shared on Vidyard Rooms digital sales rooms.
“Video messaging and tailored video content are changing the way sellers and buyers exchange information in the digital world,” said Jonathan Lister, chief operating officer of Vidyard. “High engagement with this content is a powerful signal of buyer intent. We’re excited to partner with Salesloft on their new AI-powered Rhythm workflow to turn these signals into recommended actions that help reps sales to prioritize their activities on the accounts most likely to close.”
The new integration with Pipedrive allows sales reps and leads to discover critical video engagement data, including which videos prospects are watching and how long they engage with each video, from within their existing Pipedrive CRM. With these insights, sales reps can gain a deeper understanding of their buyers and customers, allowing them to prioritize their follow-up efforts and tailor their communications accordingly.
“We’re excited to join forces with Pipedrive and Salesloft to create new value for sales teams through AI-powered digital buy signals and recommended actions,” said Michael Litt, CEO of Vidyard. “Our integrations will enable marketers to gain a deeper understanding of their prospects’ interests, fostering more meaningful connections and driving business growth. These partnerships reinforce Vidyard’s commitments to revolutionize buyer-seller communications in a digital world and leverage AI to create great value for sales professionals.”
Vidyard’s Pipedrive integration is now available to Pipedrive customers. Vidyard’s integration with Salesloft Rhythm will be available to Salesloft customers this summer as part of their revenue workflow platform.
About Vidyard
Vidyard is the leading video messaging, video hosting and asynchronous communications platform for go-to-market teams. More than 250,000 businesses use Vidyard to connect with more potential customers, humanize their communications, and create exceptional buyer experiences. From individual sales reps to global sales and marketing teams, Vidyard enables any business professional to use online video content, personalized video messaging, and personalized digital salesrooms to transform the way they communicate and exchange value with their customers. Learn more about Vidyard and sign up for free at www.vidyard.com.
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CONTACT: Vidyard Press
premsa@vidyard.com
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SOURCE: Vidyard
Copyright Business Wire 2023.
PUB: 28/06/2023 08:00/DISC: 28/06/2023 07:57
Copyright Business Wire 2023.
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