NEW YORK–(BUSINESS WIRE)–June 28, 2023–
Quantum Leaps Corporation (Headquarters: Tokyo, Japan, President: Tomohiro Nakamura) announces the strategic partnership agreement in the sports business domain signed between Play Anywhere Inc. (Headquarters: New York NY, USA, President: Yaacov Ben-Yaacov) and Dentsu Inc. (Headquarters: Tokyo, Japan, President and CEO: Norihiro Kuretani). Quantum Leaps has been an advisor to Play Anywhere since 2014 and has so far supported the company’s expansion into Japan. Quantum Leaps served as advice to play anywhere and Dentsu’s discussions to enter this partnership. Through this partnership, Play Anywhere and Dentsu will be able to offer an enhanced viewing experience to international consumers enjoying their favorite sports.
Dentsu offers integrated solutions that have diversified beyond advertising and marketing, contributing to the sustainable growth of customers and society. Leveraging its extensive experience, Dentsu contributes to the global growth of the sports ecosystem. The introduction of the Play Anywhere platform will improve compliance and revenue diversification for all stakeholders involved in the broadcast, streaming and overseas distribution of various international sports events involving Dentsu’s sports business network. This will allow media rights holders of sporting events to offer viewers an enhanced interactive experience, including winning prizes by earning points through quizzes, purchasing a range of products and services and enabling brands to associate ‘magical moments’ during sporting events . Through Play Anywhere’s proprietary compensation platform, new revenue generated through sponsorship, advertising and affiliate revenue will be shared among all stakeholders in the media value chain.
“We are honored to work with Dentsu’s sports business unit to deliver enhanced consumer experiences for viewers while ensuring that all parts of the value chain are remunerated, helping to expand the Play Anywhere ecosystem as global standard,” said Yaacov Ben-Yaacov, CEO. by Play Anywhere Inc.
“With Play Anywhere’s long experience in the media, sports and gaming industries, we are pleased to announce this new partnership that will bring new revenue to content owners and their distribution channels in Asia and around the world through the ‘Play Anywhere ecosystem,’ said Tomohiro Nakamura. , President of Quantum Leaps Corporation.
About Dentsu Inc.
In addition to providing various solutions for the client’s global marketing, Dentsu promotes the development of efficient advertising in response to changes in the digital age; design optimal customer experiences; innovates marketing infrastructure; and transforms the client’s business. We also integrate various capabilities that have evolved beyond the domain of marketing to provide integrated solutions that contribute to the sustainable growth of customers and society.
About Play Anywhere
Play Anywhere®, through its unique interactive rights offerings and proprietary compensation platform, enables all media players to participate in new revenue streams driven by interactivity. By securing interactive rights with leagues and pre-defining revenue distribution among each of the stakeholders in the value chain, Play Anywhere® enables the deployment of Interactivity in the mass consumer market. Our partners benefit from new sources of income with no upfront or setup costs.
About Quantum Leaps Corporation
Founded in 2006 by Nobuyuki Idei, former Chairman and Group CEO of Sony Group. Quantum Leaps is an investment and consulting company specializing in supporting startups and small and medium-sized companies. Our mission is to invest in and support companies seeking rapid growth in the Asian market through capital and business alliances with companies that have differentiated technologies or operations and that transcend differences in nationality and size. We give concrete support to the creation of companies through collaboration with our seven group companies specializing in growth strategy consulting, investment and investment in startups adapted to each stage.
URL: https://qxl.jp/
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CONTACT: Jeff Pmeroy
jpomeroy@jdppr.com
KEYWORD: NEW YORK UNITED STATES JAPAN NORTH AMERICA ASIA PACIFIC
INDUSTRY KEYWORD: PUBLISHING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS OTHER AUTOMOBILE MOBILE/WIRELESS TELECOMMUNICATIONS GENERAL SPORTS SOCIAL MEDIA SOFTWARE SPORTS DATA ANALYTICS SEARCH ENGINE BRAND OPTIONAL COACHES DATA MANAGEMENT TECHNOLOGY WOMEN AUDIO/VIDEO MEN CONSULTANTS CONSUMER PROFESSIONAL SERVICES
SOURCE: Play anywhere
Copyright Business Wire 2023.
PUB: 28/06/2023 09:03/DISC: 28/06/2023 09:01
Copyright Business Wire 2023.
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