Two e-commerce platforms are partnering with a provider of artificial intelligence (AI)-based personalization technology.
Online consumer electronics retailer Newegg and Mercari, a digital marketplace to buy and sell second-hand itemsare deploying Machine Learning (ML) based Rokt solutions to improve present relevant offers to shoppers in the final stages of an e-commerce transaction, when they are most likely to convert.
Below are brief summaries of each e-tailer’s customer orientation initiative:
To be bought
Following its inaugural launch of Rokt technology to improve its customers’ post-purchase experience, Mercari plans to integrate the ML-based customer targeting solution into its mobile transactions, listings and marketplaces.” Mercari has more 50 million downloads in the US and 350,000 new listings are added to their marketplace every day
“We are excited to partner with Rokt to enhance our customers’ e-commerce shopping experience,” said Harshit Gupta, Head of Business Development at Mercari. “By leveraging Rokt’s technology, we will be able to provide our users with even more relevant recommendations and create a more personalized shopping journey. This partnership reinforces our commitment to providing the best possible experience for our customers.”
In other AI-related activities, Mercari is beta testing a conversational shopping assistant equipped with a next-generation artificial intelligence (AI) solution. The online market is on trial Merchat AI, a customer service chatbot based on ChatGPT technology ChatGPT interacts with users in a conversational style that mimics human interaction and leverages machine learning (ML) to continuously refine and improve its responses.
Customers can now engage in real-time conversations with Merchat AI to discover product recommendations based on their individual needs. The new tool leverages ChatGPT’s capabilities to search the millions of items listed on Mercari’s platform in seconds, and real-time recommendations appear based on specific chat cues.
Newegg
“As an e-commerce company focused on innovation, we know how important it is to be at the forefront of technology that improves the customer experience,” said Jeff Lin, senior director of business intelligence at Newegg . “Rokt’s cutting-edge technology will enable us to deliver targeted offerings that align with our customers’ unique needs and preferences.”
Newegg is actively deploying a variety of AI solutions. The company is using a combination of natural language processing models to automate the website product description content review process for all new market listings.
Newegg’s AI-based review solution is programmed to analyze text for grammar, spelling, and inappropriate words, phrases, and trademarks. The tool reviews thousands of new product listings on the market every day.
In addition, e-commerce was recently launched Home showcase, an interactive online shopping experience for home products. Newegg developed the offer using AI to improve the images and descriptions of the products in the assortment. The company used Stable Diffusion AI (a text-to-image AI model) to enhance product photos to illustrate customer features and ChatGPT to create product descriptions and text on abbreviated quick view pages.
The retailer also uses ChatGPT’s AI model to continually refine and improve your responses, in several key customer-facing areas of your site. These include the PC Builder shopping tool, as well as optimizing text content on your website and transforming customer service chat, customer email subject lines and search engine optimization. search
“We are thrilled to partner with two leaders in the e-commerce space, Mercari and Newegg,” said Elizabeth Buchanan, chief commercial officer at Rokt. “Our goal at Rokt is to transform the way brands engage with their customers. Together, we will create exceptional customer experiences, deepen brand-consumer connections, and drive long-term loyalty.”
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