SuperZoo Fair: from August 23 to 25
Education: August 22-25
Mandalay Bay Convention Center, Las Vegas
Pet Products News: Why Pet Retailers Should Attend SuperZoo This Year
Vic Mason: The pet community is constantly adapting to new challenges: supply chain disruptions, changing industry trends, and changes in the workforce and consumer buying habits, which have impacted the pet landscape. pet retail. SuperZoo is the place where they can find the most comprehensive marketplace for debut products, connect with other pet professionals, cultivate relationships with suppliers, and discover strategies and solutions to help them run their businesses. Whether attendees are returning or here for the first time, the conversations taking place on site reflect the issues that matter most to the pet community right now.
PPN: What’s new at SuperZoo this year?
Mason: SuperZoo offers the largest trade show experience for pet retailers to come together and see what product innovations are shaping the industry. Attendees will be able to find more than 700 products debuting at the New Product Showcase and discover opportunities that will have an impact on their businesses. At the New Product Showcase Awards, experts will provide insight into trends and select the best new products in the pet retail market. SuperZoo also highlights smaller, independent vendors through Emerging Brands, showcasing hand-picked startups and rising stars of the pet industry. Educational sessions now have a streamlined schedule from Monday to Tuesday, allowing plenty of time to explore the show room.
PPN: What can pet retailers expect to learn during the educational sessions?
Mason: SuperZoo’s premier educational program is back and tailored to the most pressing issues facing pet professionals. Retailers can expect to find
expert-led sessions on e-commerce strategies such as social media marketing and search engine optimization, employee recruitment and retention, and minimizing the impact of ongoing supply chain challenges. Discover new trends in pet nutrition and wellness, such as the role insect proteins can play in the pet food market and what the latest scientific research says about CBD [cannabidiol] in pet products.
PPN: What products and trends can site attendees expect to see?
Mason: Pet wellness, nutrition and eco-friendly products continue to be in high demand among consumers, and SuperZoo attendees can look forward to seeing products that reflect that demand. Attendees will find the latest in health-conscious products, including premium organic foods, treats and chews, probiotics, supplements, alternative proteins and more at the SuperZoo Natural and Health exhibit area. Attendees can learn the science behind CBD and discover products that use CBD, as well as find suppliers for customers looking for rawhide alternatives and products sourced from the USA.
PPN: How can retailers optimize their time at the show with so many new products and innovations on display?
Mason: The best way to prepare for an event like SuperZoo is through preparation. Take the time to check the show schedule to find out when and where things are happening. With every type of pet product imaginable, it can be overwhelming, but map out your interests to help you narrow down the areas you want to browse. List your must-have exhibitors using the exhibitor directory and sorting by product category or keyword search. Be sure to download the SuperZoo mobile app so you can make the most of your time at the site. Most importantly, don’t forget to give yourself some time to discover the unexpected.
PPN: In today’s technology-connected world, what do you see as the value of in-person events like SuperZoo? Why are they still relevant and vital to doing business in the industry?
Mason: We recognize the need for this connection with technology, which was the driving factor behind WPA365 and gave pet professionals the opportunity to find business resources, learning opportunities and more ways to connect during the whole year. But nothing matches the excitement and quality of interactions you find at an in-person event like SuperZoo. Having the opportunity to speak directly to different suppliers, have face-to-face conversations with other professionals, network and get up close and personal with the latest products, you can only do live and in person.
PPN: Why is SuperZoo the event for pet retail professionals?
Mason: SuperZoo is the most attended trade show for the pet community in North America, and has continued to grow since its inception by the World Pet Association in 1950 as the annual meeting place for the entire pet community to connect , learn and do. business With more buyers and hours of education than any other show on the continent, in-depth educational offerings, an expansive show floor and an energizing atmosphere, it has distinguished itself as North America’s premier pet sales event .
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