Of all the tactics for generating web traffic, search engine optimization (SEO) is perhaps the most powerful, as 53% of a website’s traffic can typically be attributed to organic search, according to a study by BrightEdge. But the practice of SEO has become more complex and involves more considerations than SEOs enjoyed in the “ten blue links” era.
SEO is no longer just about content creation and promotion. It also involves improving the user experience and adapting to the evolving ways in which search engines display and deliver results on different platforms such as voice assistants. However, traditional SEO practices are still relevant. Keyword research, page-level analysis, backlink tracking and acquisition, and ranking tracking remain essential to success even in a changing landscape.
SEO platforms they offer numerous capabilities that include all of these, as well as competitive intelligence, social signal integration, and workflow rights and features. They also provide more extensive site and link audits or analysis that include predictive scoring systems to identify potential opportunities to improve page performance or link authority.
of MarTech”Business SEO Platforms: A Guide for Marketing” examines the market for SEO platforms and the considerations involved in implementing this software in your business. This free 76-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capability comparisons, and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot today and download your copy.
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