Google’s new generative search experience, which started rolling out a few weeks ago, can now use Google Business Profile data to help you create your AI-generated instant response. SGE also uses data “from the reviews, photos and business profile details people have submitted to Google for more than 200 million real-world sites,” Google said. he wrote.
how it looks Here’s a video showing how Google extracts review and photo data from Google Business Profiles and displays it in the AI-generated Snapshot response in the new generative search experience.
I was even able to replicate it for my own Google Business listing for my company. I asked [who is RustyBrick], and returns photos directly from my Google Business Profile listing. The images below the text are taken directly from the photos I have uploaded to my business profile on Google.
Here are more examples I found on Twitter of this in action:
Yes, I see that SGE collects Google reviews and photos from business profiles. If you’re focused on travel (or local in general), a big heads up to check out the new functionality SGE just announced: pic.twitter.com/TQimETEDRX
— Glenn Gabe (@glenngabe) June 14, 2023
What Google said. Google wrote:
“We’ve added new capabilities to SGE for local and travel searches, so if you ask detailed questions about a place or destination in Search, you’ll see an AI-powered snapshot that pulls together the most useful information available, not just from web, but also from the reviews, photos and business profile details people have submitted to Google for over 200 million real-world sites.And with all these links and resources at your fingertips, it’s easy delve into relevant sites and hear perspectives from a wide range of creators.
For example, you can ask if a certain restaurant is good for large groups or if they are vegetarian. Or maybe you want to know when people recommend visiting a particular landmark, to avoid the crowds. With this enhanced experience in SGE, you’ll get useful information to guide you along the way, so you can spend less time planning and more time enjoying the plans you’ve made.”
Why we care This gives you another reason, if you didn’t already have enough reasons, to make sure your photos on your Google Business Profile listings are complete, of good quality, and represent what your customers and prospects want to see from you. your company and organization. In addition, it is also important to make sure you have good reviews as SGE can use them.
This also shows that Google is ready and able to use more and more data sources at its disposal within its SGE AI-generated snapshots.
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