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The fact that you are reading this online and not in the form of a letter being delivered to you shows why digital marketing is thriving in today’s world. Today, building a strong online presence for your business is as important as running the business itself. The online availability of information and content makes it difficult for businesses, especially startups, to stay in the game. The beauty of online marketing is the unpredictability and uncertainty of what becomes a trend and what doesn’t.
But if you’re like me and prefer a foolproof plan to ensure 90% of your content stays on top of the game, you’re in the right place. Reading this will teach you the ins and outs of the wonder child of digital marketing, Search Engine Optimization (SEO).
What is Search Engine Optimization?
Search engine optimization is the optimization of a website by creating keyword-rich content that helps the website become more relevant, popular and discoverable for online user searches. Search engines rank the website based on SEO, which results in websites gaining traffic and engagement on their pages.
SEO content is any content that is intelligently created to attract organic traffic, visibility and audience engagement. To improve the ranking of their content in search results, writers put a lot of effort into creating SEO content by doing keyword research, organizing their content, and being consistent with their creatively informative blogs and articles.
SEO content type
An old technique for creating a strong digital presence and attracting customers is to write and publish blogs in different domains of your business. The use of many SEO keywords and phrases is why many businesses opt for blogging as their digital marketing.
A list is exactly what it sounds like! It’s a list, even if it’s heavy on SEO content. Indexes are trends because they are concise and do not move while explaining concepts. The lists clearly describe the problem and the solution.
Example: 7 reasons why SEO is important for every startup
The goal of using articles for SEO content is similar to blogging: to build a strong digital presence. But, articles are traditionally considered objective, while blogs are subjective around the topic and full of personal opinions. Articles tend to be longer and cover more information compared to blogs.
Practical guides to SEO content are the most organic ways to generate traffic to build a digital presence. The ease of explaining the content of these guides results in great audience involvement.
Videos are not a new concept to us in the 21st century. But, optimized video bytes is a new concept. With the help of SEO, you can now optimize your video content to specifically answer specific questions by tagging that question in the video’s timestamp. You see this a lot with tutorial videos on YouTube.
In SEO content, infographics are a blessing to the world. Everyone thrives on content, but has minimal patience and concentration to sit down and read an entire blog on the topic. Infographics help teach the concept at a glance. These images are easily shared and can quickly trend across social media.
Starting a business can be overwhelming considering the extensive workload, strategies and implementations that fall on one person. One of the necessary factors for business is to build a strong digital presence with the help of SEO. This optimization will have a big impact on the business.
Related: 3 Steps to Protect Your Website’s Search Rankings
5 Reasons Why Content SEO Is Important For Every Startup
1. SEO improves user experience
User experience (UX) is an essential element in digital marketing. Your website’s UX can make or break your brand. Improving UX is necessary for better engagement and maintaining customer trust. SEO content creation improves your brand visibility and ranking in search engine results and user experience. Optimizing content for SEO involves keyword research and image optimization.
Improving the user experience also involves creating a simple, easy-to-navigate, and user-friendly website that follows Section 508 of the Rehabilitation Act (Electronics and Information Technology must be accessible for people with disabilities). For a good user experience, you want to make sure that your content page loads quickly, that your website works on different devices, and that you use relevant keywords to create SEO content.
2. SEO increases organic traffic
Optimizing your content with keywords and long phrases relevant to user searches increases the chances of your website being seen. It also helps in securing a higher rank in the search engine page results thereby increasing the organic traffic generated to your website.
Also, an increase in organic traffic increases your conversion rates and ultimately leads to increased revenue. Traffic generation, conversion rates and revenue are all interrelated with the performance of your content on the search engine results page.
3. SEO helps in gathering customer behavior data
Startups are new bees trying to build a niche entering the corporate world. The target audience is not identified at the beginning and customer retention is at a slower pace. Therefore, having a source to extract customer data and analyze customer behavior is essential for startups. SEO content can act as a crucial source. SEO tools help identify which keywords or phrases the audience uses while searching for a particular topic. Startups can use this information to collect customer data, analyze their behavior and create SEO content to reach their target audience.
4. SEO creates a brand image
A good SEO strategy ensures a higher ranking on the search engine results page and increases the organic traffic generated. The web page that appears higher in a search for an audience is considered reliable and informative. The more your content is seen by an audience, the more trustworthy and reliable it is, thus improving your brand value and image.
5. SEO gives a higher ranking
It’s no surprise that SEO can easily change your website’s ranking. Using relevant keywords and long tail phrases works well to increase the visibility of your website. But to find relevant keywords, do extensive research on the topic and user search queries.
In addition to keywords, things like on-page optimization and speed will greatly affect your rankings. So, to rank better and higher, you need to consider SEO as the Holy Bible of digital marketing.
Related: Could SEO Permanently Ruin Your Website?
conclusion
From a business perspective, startups create something different and fresh. But a startup’s exposure and market space are at risk due to competitors, big multinationals and small and big name companies. To fight this competition and improve exposure, using SEO tools and techniques will set the stage for you to reach your target audience and stay ahead of your competitors.
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