Microsoft Advertising will soon launch a new cross-device attribution model.
What Microsoft says. The news about the conversion attribution update was announced in the June Microsoft Product Updates Summary:
“The new cross-device attribution model allows us to better track and better connect your customers’ conversion journeys across devices and sessions. For example, if a user clicks an ad on their laptop but converts on their phone, we’ll now credit that conversion to the initial ad click on the laptop.”
Why we care Microsoft said you may see a small increase in conversions in your performance reports. So look at your reports. If you see an increase in conversions, this may be the reason.
when The update will be released later this month.
There are no other changes. There are no new features or settings as part of this cross-device attribution update.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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