By Candice Georgiadis, social media influencer and founder of Digital Day Inca social media and marketing agency in California.
The SEO process is something of a marketing puzzle. Google changes its algorithm frequently, and what worked so well suddenly has no impact on rankings when SEO experts thought they had figured out the trick to success. However, one thing will remain a hallmark of any SEO strategy in 2022. High-quality, authoritative and relevant inbound links.
What is a backlink?
A backlink is an incoming link from another web page to your web page. Backlinks are also called hyperlinks or inbound links and are a cornerstone of search engine optimization. The more backlinks you have pointing to your site, the more Google will see you as an authority and rank you higher on search results pages. Plus, backlinks increase overall traffic, which can be great for building brand awareness and getting new customers in the door.
There are two types of backlinks:
• Tracking links: These are the preferred type of backlinks because they convey PageRank and other ranking signals to a website. They tend to be more powerful because they help build credibility rather than driving visitors directly there.
• Nofollow links: Nofollow links direct visitors to another site without any SEO benefit. Search engines don’t count Nofollow links, so you don’t need to worry about them when creating an SEO strategy or doing keyword research.
How do backlinks work?
1. Click on the link that will take you to the URL. An example might be a PDF file or another web page.
2. Anchor text, which is the text you click on. Anchor text is used when creating a link with an image.
Backlinks serve as a sign of trust. Google and other search engines use backlink metrics as a measure of popularity and relevance. When someone links to a website, it means they trust them to send readers there too. It’s like a peer review of a web page; a sign that a scientific article contains valuable information is when it is cited many times by different authoritative and relevant sources. It’s always a smart move to gather as many high-quality backlinks as possible, but don’t just ask people for them, you need a strategy first!
How do you get backlinks?
There are a few different ways to get backlinks. Let’s take a look at a few to find out which one is the best fit for your business.
• Create high-value content that is link-worthy, as high-quality content serves as a foundation. As Damon Burton mentions“Quality content that meets a searcher’s needs can have the same or greater impact on your search engine rankings than backlinks on backlinks and backlinks.”
• Create an infographic that explains how something works. It is much easier for people to understand things visually than through text alone.
• Create a resource center on your website where visitors can find links to quality resources related to their areas of interest.
• You can find backlink opportunities for your website using the Google Search Console. Google’s free tool offers amazing data that can help you rank higher.
• You can get an idea of valuable backlinks by keeping an eye on your competitors. It’s important to know what others are doing to stay informed.
• Harness the power of guest posting. Backlinking from guest posts is a proven strategy for getting backlinks to websites. It is possible to write a guest blog for different sites that accept guest bloggers.
• Use I WILL: You can get high authority backlinks from news sites by using HARO (Help a Journalist).
The ultimate goal of your SEO strategy is to create a digital footprint that makes it easy for people to find you online. To achieve this goal, backlinks are one of the most important factors when it comes to ranking your website on search engine results pages. Although they are not easy to achieve and some people even argue that they are outdated, the reality is that although Google’s algorithms continue to update, backlinks will remain the backbone of your strategy of SEO.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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