Wix is a popular website builder that helps businesses easily create high-performance websites that keep up with the latest technical requirements. Wix handles all the technical factors, allowing businesses to focus on what they do best.
In addition to helping businesses build websites without dealing with the technical side of things, Wix recently introduced a developer-friendly headless iteration.
Wix is really changing how websites are built and it might be worth paying attention to what’s going on.
About this interview with Wix
This article was originally intended as a single article comparing Duda, WordPress, and Wix.
But as I wrote the article it became clear that each website building platform was very good at what they each did, and to some extent there was very little interaction.
In other words, each is a winner as a website building platform in the area in which they choose to compete.
Also, there is so much to say about each of them that the resulting article would have been thousands of words long, too unwieldy to make sense as a stand-alone article.
So the article was split into three articles (one about Duda and one about WordPress). This makes it easier to understand what each platform excels at.
This is the article dedicated exclusively to Wix, a website building platform used by more than 200 million customers.
Could Wix be the best website builder for you?
What is Wix?
Wix is a website building platform that comes in a free and premium version.
It’s a SaaS (software as a service) solution, which means there’s nothing to download and nothing technical to deal with.
Creating a website is as simple as answering a series of questions or using a simple drag-and-drop interface where you choose different parts of a web page and click done.
Most importantly, Wix not only makes it easy to create attractive and professional websites, but they are also up to date with the latest SEO standards and requirements.
For example, if Google makes a change in the structured data requirements that allow a site to rank prominently in search results, Wix is behind the scenes responding quickly so that each website adjusts to the changes.
Wix is aimed at business owners and individuals who want a professional, high-performance website, but don’t want to hire an IT staff to make it happen.
Wix makes this happen so businesses can focus on doing what they do best.
Now that Wix has some context, we hope the interview will fill in some other blanks on why Wix is a website building platform to consider.
Interview with Wix
I had the pleasure of interviewing Yoav Abrahami, Chief Architect and Head of Velo at Wix.
1. What types of merchants benefit most from a closed source solution like Wix?
“While open source solutions are primarily created for developers who have the necessary skills to install and implement them, closed source solutions can be beneficial to merchants who have limited technical knowledge or resources to maintain and update your software.
Although some open source projects provide support and implementation services through various agencies, these services may not be accessible to non-developers.
Closed-source solutions often include dedicated support teams, regular updates, and security features, which can be useful for merchants who can’t afford to invest in their own technical support or security measures.
Wix offers a wide range of services including implementation, optimization, SEO tools, performance, business applications, security features and more. In addition, merchants can take advantage of Wix’s easy-to-use editor and Content Manager, which allow merchants to streamline the management of their website (i.e., add new content, change the design, add new tools to as the company grows), without any prior knowledge of programming.
2. Can Wix scale with a business, if a business takes off and becomes very successful?
“Definitely. Scaling a business can involve a variety of different factors, including traffic, content, registered users, and business growth.
As a managed service, Wix has the ability to support businesses in all of these vectors and more.
Whether a business needs to handle increased traffic, add new features or functionality, or expand its online presence, Wix can provide the tools and resources needed to support that growth.
Wix’s infrastructure and scalable plans allow businesses to easily update their website and add new features as needed.
Wix plans range from basic website builder options to more advanced plans that include features such as e-commerce capabilities, global payments, custom branding, and more.
Wix also offers integrations with third-party apps that can further expand the platform’s capabilities.”
3. Can affiliate sites benefit from a platform like Wix?
Yes, Wix offers a wide range of features and tools that can help affiliate sites create professional and attractive websites, attract visitors and generate revenue through affiliate marketing.
First, Wix’s editor and customizable templates make it easy for affiliate sites to create a visually appealing website that accurately represents their brand and engages their target audience.
Second, Wix offers a variety of built-in marketing and SEO tools that can help affiliate sites generate traffic and improve their search engine rankings.
For example, the Wix SEO Dashboard provides Wix users with SEO tools, insights and reports from Google Search Console, helping users in the process of optimizing their website for search engines, while the Wix’s built-in email marketing tools can help affiliate sites stay in touch with yours. audience and generate repeat visits.
Finally, Wix’s eCommerce capabilities make it easy for affiliate sites to earn revenue through affiliate marketing programs.
For example, affiliate sites can use Wix’s built-in e-commerce tools to create product pages, manage affiliate links, streamline payment processing and shipping.
In most cases, all of this can be done without the help of a developer.”
4. What is the cost-benefit of a platform like Wix compared to the hidden costs inherent in others (such as development fees, hosting, premium plugins, and theme subscriptions)?
“When comparing the cost-benefit of a platform like Wix to open source solutions, it’s important to consider the total cost of ownership of each option, both the upfront and ongoing costs associated with each option.
This includes the initial cost of building the site, the cost of hosting including the domain, and the cost of ongoing maintenance.
Wix has a huge advantage over open source platforms when it comes to upfront costs.
Wix is a fully integrated solution and most open source solutions require the installation of plugins, integrations and customizations.
In addition, Wix Editor allows designers to build websites independently of developers, reducing costs and improving time to market.
Another important factor in the cost of ownership is the ongoing maintenance of the site.
Websites require regular updates to stay secure, perform well, and keep up with the latest trends in technology and design.
With an open source solution, ongoing maintenance may require additional development expenses to update plugins, themes, and software versions.
Hosting costs can also increase as the website grows in traffic and resources.
In contrast, with a solution like Wix, most, if not all, maintenance developer hours are eliminated.
Wix offers a managed platform that includes hosting, security, and maintenance, and the costs are simply Wix’s subscription fees.
This means businesses can easily budget for their website expenses and avoid unexpected costs for updates or security vulnerabilities.
It’s important to note that the only exception to this is for sites that require custom development with Velo, in which case companies may need to work with a development partner.
However, even in these cases, the amount of effort required for maintenance is greatly reduced due to the managed nature of the Wix platform.
5. Is Wix suitable for developers, agencies, in addition to different types of businesses?
“Wix is for small business owners, agencies, enterprises and developers.
For users with no coding knowledge, our business solutions provide everything they need to build, run and grow their businesses.
Users can create a fully customizable, professional-looking website with comprehensive management tools, multi-channel integrations, best-in-class security, and more.
Our offerings are designed to help users save time, streamline processes and improve the customer experience.
With coding knowledge, Wix lets you do so much more.
Wix’s open platform allows a developer to extend Wix websites, Wix business apps, or even build their own apps on Wix.
For example, professional users can use Velo by Wix, a full-stack development platform that allows users to quickly build, manage, and deploy professional web applications.
They can use the Wix Editor and then add custom functionality using standard JavaScript and the Velo API in the built-in IDE to instantly create more dynamic sites with more control and flexibility.
Professional users can also use Wix Blocks, which allows for the creation of highly customizable and reusable apps and widgets.
Finally, using the combination of the above tools, professionals can create customer-facing business applications.
Most recently, we launched Wix Headless, which allows developers to use Wix business APIs to integrate e-commerce, bookings, CMS, events and more, from anywhere.
This is the first time that Wix has opened up its backend to work outside of the Wix platform, creating an even more robust portfolio of solutions designed for developers.”
Build a successful web presence
There are many ways to build a successful online business.
Wix offers an easy one-click build solution, as well as the ability to leverage its technology to build more complex websites.
This does not mean that one platform is better than another. The purpose of these articles is to present what options are available.
Each platform has its own merits, so it can be helpful to audition each one and figure out which one is best for you.
Read more:
More information about Duda
Read an interview with the CEO of WordPress
Featured image by Shutterstock/Asier Romero
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