Google now supports site names for subdomains on mobile devices, the search company has just announced. Google he wrote“Site names for subdomains are now supported on mobile devices.”
Google has updated it help documentation to specify subdomains on mobile.
Names of places. Site Names is the title and name of the site that Google displays in search results listings. “When Google lists a page in search results, it displays the name of the site the page came from,” Google explained.
how it looks Here’s where the site name appears in the search result snippet:
Chronology of place names. Here’s Google’s published timeline of the evolution of site names since it was launched in October:
October 2022: Domain-level site names were introduced for mobile search results in English, French, German, and Japanese. April 2023 (I have it as March): Added desktop site names for the same language set. May 2023: Site names are now supported at the subdomain level for the same set of languages and only in mobile search results.
Needs support. Having trouble with your site name? Google posted a support thread on the Google Support Forums this wayincluding more frequently asked questions.
We’ve seen some issues with site names recently, some of which have been resolved by Google.
Control site names. Google in October explained that Google Search uses several ways to identify the site name for the search result. But if you want, you can use structured data on your home page to tell Google what the site name should be for your site. Google has specific documentation on this new feature Site Name Structured Data available here.
Updating favicon. Google also recommended reviewing the documentation for favicons for the latest best practices. Google now also suggests that you provide an icon that is at least 48 pixels and follows the existing one favicon guidelines.
Announcements. This is also deployed in Google search ads on desktop, so the size of the site name, favicons and also the ad tag will be more prominent in mobile search. In fact, Google launched the “Sponsored” tag on mobile search last October and today on desktop, officially replacing the “Ads” tag as of January 2020.
Why we care Site names will now potentially display a different name for subdomains on mobile devices. So be sure to test to see how Google displays your site name for your subdomains on mobile, for multiple queries.
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