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Are you completely new to the world of search engine optimization (SEO)? Or, are you an old pro launching a new campaign? If so, you’ll be excited about the possibilities of ranking first on Google for a particular keyword or phrase. It is a critical success in setting the stage for the rest of your strategic development. Plus, it has the potential to send significant organic traffic your way.
Unfortunately, getting to the top isn’t easy. And if you don’t have much experience, it will be even more difficult. In this guide, I’ll help you understand the context of getting a number one position and the best way to get there.
Related: How to properly use your business SEO analysis to increase your traffic
Why rank first?
Getting to the top spot for a particular keyword is one excellent initial goal to score in your SEO strategy. Simply having your business on the search engine results pages (SERPs) may be exciting, but it won’t bring you any traffic.
You probably know from your own experience that most people don’t look past the first page for any query. In fact, most people don’t look past the first few results. Entries in the highest position tend to generate more traffic, by a large margin. While the exact numbers vary by industry and search query, you can expect almost 40 percent of all traffic to go to the first result. The second result generates only 18.4 percent. Click-through rates are even lower from there.
Because of this, it is often better to have a top position than mediocre positions for a wide variety of terms.
So how do we get there?
Choose the best keyword or target phrase
It all starts with choosing the best possible keyword or target phrase. Search queries have a dramatic impact on how hard it is to rank and how valuable that ranking is. When looking for potential targets, you should consider the following:
Relevance: One of the most important factors is relevance. Therefore, it is what you should always consider first. You should only accept a keyword or phrase that is applicable to your business and your customers. Otherwise, you may end up generating traffic that is unlikely to convert. Search Volume: Next, you’ll need to consider search volume. This will tell you how many people are actively searching for that phrase on a monthly basis. The higher the search volume, the more traffic you are likely to generate. But, the more difficult it will be to earn a high ranking. Competition: Popular keywords tend to be more competitive, which can make it completely impossible for a new business to break into the top tiers. Therefore, during your research, you should also look at the competition involved. If you’re just trying to retain one for any query as soon as possible, choose a keyword with almost no competition.
Related: Why is your backlink profile so important for SEO?
Your website: the foundation
Once you have your goal, you can start practicing search engine optimization on your website.
Clean Backend Coding: To begin with, you’ll need to make sure your website’s coding is completely clean and meets modern standards. If you’re using a traditional website builder, you probably don’t need to worry about this; Discovery and Indexing: Next, you’ll need to do some testing to make sure Google can see and index your website. You can upload a sitemap to Google directly and do some testing to make sure you show up in search engines. Site Speed and Performance: Next, you’ll want to optimize your website for speed and performance. Make sure it’s optimized for mobile and loads as quickly as possible. The better your user experience, the more authority you have. On-Site Content: Start optimizing your initial content with a dense and meaningful description and the inclusion of your most relevant keyword phrases. Ongoing Content Development – In line with this, you’ll want to spend time creating new content on a regular basis. Especially content with headlines that include your target keyword phrase.
Empowering your authority
Even with a great website and tons of optimized content, you’ll need to make efforts to increase your authority with the help of external links.
Publish your best content: Promote your best work on social media. Focus on link opportunities: Build and exchange links organically. Write Offsite Content – Use guest posting opportunities to build new links to your main site.
Monitoring and maintenance
These strategies should be enough to help you build initial momentum. Depending on your industry and the keywords you choose, you may even be able to reach the top spot in a matter of weeks. More likely, however, you need to monitor and measure your performance carefully. Watch ranking changes as they happen and gradually adjust your strategy until you get the results you want.
Related: Why Do Most SEO Campaigns Fail?
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