YouTube advertisers and creators can benefit from the new AI solutions that Google is working on.
Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, those are as many details as we know at the moment.
We previously reported that generative artificial intelligence is coming to Google Ads. However, that seemed more about “remixing” existing assets into ads, whereas this report is more about Google actually generating those assets.
YouTube. According to CNBC:
Google has also been testing PaLM 2 for youth content on YouTube for things like titles and descriptions. For creators, the company has been using the technology to experiment with the idea of providing five video ideas based on topics that seem relevant.
Why we care Amazon and Meta are also testing generative AI for advertisers or will soon. Google’s integration of Generative AI is worth testing to see if it helps improve performance, especially with low conversion rates and high CPLs.
Will we learn more this Tuesday? This year’s Google Marketing Live will take place on May 23rd. We expect it to be very important in AI ads. Could these, or other AI solutions, be officially announced next week? We will follow and report all the news from the event.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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