About work
the company
The World University Insights Ltd, publisher of Times Higher Education (THE), is the data provider that underpins university excellence on every continent of the world. As the company behind the world’s most influential university ranking, and with nearly five decades of experience as a source of analysis and insight into higher education, we have unrivaled expertise in the trends that underpin university performance globally. Many of the world’s most prestigious universities use our data and benchmarking tools to help them achieve their strategic goals.
For more information about Times Higher Education, visit
Basic scope and primary objectives
The SEO Manager is a role created to support the organization’s growth strategy through data-driven digital marketing. Reporting to the Head of Digital Marketing – Academic, the SEO Manager will be responsible for all aspects of search engine optimization within the domain, including technical SEO, keyword research, content optimization, link profiling and competitor intelligence. The SEO Manager will report on SEO performance, identify opportunities to increase organic website traffic, and make recommendations for vital technical improvements and content optimization.
Key Responsibilities
Conduct monthly site audits (technical, content, link profile) and make clear and concise recommendations for bug fixes and improvements Manage relationship with Botify and run website crawler identifying areas for maintenance and proposing recommendations of improvements that the amp needs to be applied. Business Manage the relationship with other suppliers, for example, agencies or contractors related to SEO. Monitoring the SEO activities of the competition, perform regular analysis and report the findings to the company. Produce informative and easy-to-use reports based on technical audits, competitor analysis, SEO performance and web analytics. Previous reports to cross-departmental stakeholders, including sales, marketing, editorial, product, and engineering teams. Conduct in-depth keyword research and provide recommendations for metadata, PPC and content, working closely with relevant teams to implement. Provide guidelines for keyword research, meta. data and content; conduct internal workshops to share best practices if needed Apply international SEO techniques to existing website and new website development Support engineering team with website migrations (redirect strategy, content migration, crawl budget optimization etc.) Internally manage SEO Technologies such as SEMRush/SEO Moz and site crawlers and provide cross-team user support when needed. Support the creation and maintenance of user-friendly, search-optimized product and landing pages within our CMS. Provide strategic direction and implementation of THE SEO solutions. , with a focus on technical, content, international and mobile tactics
Essential skills/qualifications
A comprehensive SEO expert with a strong technical focus An advanced user of SEO tools such as Botify, Google Search Console, Keyword Planner, site crawlers and SEMRush/SEO Moz Advanced keyword research skill, able to provide keywords, metadata and content guidelines at scale Advanced Google Analytics or a similar web analytics tool (traffic, audience, engagement, behavior, tracking and funnel) Strong stakeholder management and presentation skills Good command of HTML and CSS in a CMS environment At least one data visualization tool such as Data Studio or Power BI Advanced Microsoft Office (Excel, Word and PowerPoint)
Desirable skills/qualifications
Hands-on experience with Google Tag Manager Knowledge of Google Optimize A useful programming language for data analysis such as Python or SQL
experience
At least 3 years of experience in a technical SEO role (essential) At least 1 year of experience working with an online business with a large complex enterprise website (essential) Extensive experience in conducting SEO audits ( essential) Experience with a publisher website where content may sit behind a registration/paywall (desirable) Experience leading a technical SEO project for web migration (desirable) International SEO (desirable) Google News Optimization (desirable)
THEY are proud to be equal opportunity employers. We recognize that we are all different. Great strength comes from different perspectives and experiences. That’s why we’re committed to our mission of creating an inclusive culture that allows our people to feel empowered to give their full potential at work. We are proud to be part of the Global Equality Collective and a conscious employer to help support THE achieve this.
