Google will have search ads in its new search engine, the new generative Google Search experience on day one.
Advertisers won’t be able to choose to show ads in the new search experience, at least not right away. Google will closely monitor the performance of ad placements and experiences during this experimental phase.
Ads in the new Google Search. Google will show search ads as part of this new search experience. Ads will be a “native part” of Google’s new search, Vidhya Srinivasan, vice president and general manager of Google Ads said.
All ads will appear in dedicated ad positions and spaces and will also carry the sponsored ad tag.
Google said it will continue to test and adapt ads to provide relevant and useful results for searchers.
“Search ads will continue to appear in dedicated ad slots across the page. In this new experience, advertisers will still have the opportunity to reach potential customers throughout their search journeys. We will test and evolve the ad experience as we learn more.”
What search ads look like. Here are screenshots of both ads in the desktop user experience of Google’s new search engine.
Tracking ads. Google said there will be no specific tracking that an advertiser shows if ad impressions and clicks came from the original Google Search versus the new Google Search. This may come in the future, but while this is a lab feature, traffic and visibility will be limited overall, so tracking won’t be as critical for advertisers.
Please note that you cannot currently track specific clicks from Microsoft Advertising that show ads in Bing Chat.
Why we care It will be important to see how your ads are performing in this new Google Search experience, but right now, at least while it’s an experimental feature, you won’t be able to immediately track how your ads are performing unlike in the new Google search compared to the old one. google search
For now, Google is committed to continuing to monitor, test, adapt and change to ensure that the advertising experience is beneficial for both searchers and advertisers.
Google said it will share more information about AI for advertisers at the Google Marketing Live event on May 23.
More coverage. Check out our first look at Google Search’s new generative experience and our other stories:
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