Today, Microsoft announced a new advertising solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users.
The Ads for Chat API. The new Bing was the first major, free, ad-supported consumer service to bring advanced big language models into chat on an unprecedented scale.
The solution is designed to give publishers, apps and online services the ability to personalize their ad experiences and generate greater economic value from their chat investments. The API allows publishers, apps and online services to select the ad formats they believe are optimal for their audience in a way that complements their native experience.
The Ads for Chat API may serve ads to Microsoft or third-party chat platforms.
looking ahead Microsoft he says partner feedback is invaluable as they continue to evolve their offerings. It is recognized that each publisher, application and online service has unique requirements based on factors such as the primary devices used by their audiences or how users interact with content. The company is also working with advertisers to collect their input and help shape the future of this experience.
Why we care Integrating AI-powered chat experiences presents a unique opportunity for ads to reach and engage with audiences in a more organic, personalized and contextually relevant way.
By leveraging these advanced chat systems, advertisers can create meaningful connections with users, improve brand perception, and ultimately generate better ROI. Additionally, the flexibility provided by APIs enables customized ad formats, allowing advertisers to optimize their campaigns based on their target audience and native experience, ensuring that advertising efforts remain effective and non-intrusive.
The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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