Google I/O is this Wednesday, and while I/O often doesn’t have a lot of core search news, this year we expect that to change with Google demonstrating and hopefully releasing new AI-powered features in Search Google. “Google plans to make its search engine more ‘visual, intuitive, personal and human,’ with a focus on serving young people globally, according to the documents.” reported the Wall Street Journal.
Moving away from ten blue links. Google is supposed to move away from the classic “ten blue links” list of websites in its search results and instead offer a more “visual, intuitive, personal and human” designed design and interface to attract more users. younger searchers.
Chat with search. Google will also have a place in its search results to allow you to have conversations with its search engine. Will it be a Google Bard embed? Will it be called Magi? It’s unclear, but we should know on Wednesday when Google’s Sundar Pichai takes the stage to deliver the keynote.
Wizards Project. As we previously reported, Google is working on a brand new search engine, a team of over 160 Googlers working full-time to add new features to the existing Google Search. That project is called Magi, according to these reports, and it may be released next month to a subset of users. According to the report, Magi would allow searchers to complete transactions, such as buying shoes or booking flights. This would allow searchers to complete financial transactions, while incorporating Google’s existing and lucrative search ads. These changes may allow searchers to answer questions about “coding software and writing code at a user’s request.” “Google may place an ad below computer code responses, according to a document,” the report added.
These reports came before the New York Times that reported, “the new search engine would offer users a much more personalized experience than the company’s current service, trying to anticipate user needs.” Google’s new search engine is still in its early stages, with no timetable for its launch. But this new effort “demonstrates Google’s ambitions to reimagine the search experience.”
The Wall Street Journal says we should see some of this demonstrated at the Google I/O event.
What can be advertised? “Google plans to put more emphasis on answering queries that traditional web results can’t easily answer,” the Wall Street Journal wrote. Searchers can be asked to follow questions or swipe through visuals such as TikTok videos in response to their queries. We have already seen this with short videos that Google it has been testing since 2020 and launched shortly after.
Google can also display posts in online forums, perhaps based on structured question-and-answer data, to make it easier for people to consume content in bite-sized chunks.
The change will present Google with “the need to refine our definition of ‘trusted’ content, particularly when there is no single right answer,” according to documents outlining the company’s search strategy. Google “will provide attribution and literacy tools to enable trust in the use of content,” according to the documents, the WSJ added.
Glenn Gabe pointed out on Twitter the focus on “younger users” with these changes.
Why we care Changes to Google Search can be significant in terms of traffic for owners, publishers, content creators, and others to their websites. Google sends a considerable amount of traffic to the web. If Google moves away from the traditional ten blue links, which it has slowly been doing over the years, that traffic could change.
Google I/O is just days away, so wait to hear what Google has planned straight from the bot’s mouth. We’ll have a lot to report in the coming days, so stay tuned.
[ad_2]
Source link
