Google recently made an important announcement about its dangerous products and services policy.
This update, which will come into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or death.
Let’s see what this update entails.
Overview
Starting July 3, 2023, Google will apply the updated Dangerous Products and Services Policy.
The policy now covers advertisements for products that are dangerous to people’s health and safety.
These products must have a proven risk of causing death or serious injury, and must also have a history of consumer warnings or product recalls.
Google’s ad says:
“In July 2023, the Google Ads dangerous products and services policy will be updated to include ads for products that pose an imminent, proven, and unresolved risk of death or serious bodily injury, which have been the subject of a notice to consumer or product recall. We will begin implementing the policy update on July 3.”
Google doesn’t provide any specific examples of what will be restricted under its new policy. I guess the company doesn’t want to draw any unnecessary attention to potentially deadly products.
It’s important to note that this update will only affect ads that have been created after the policy change.
Account suspension and warning system
If advertisers violate the updated policy, Google will not immediately suspend their accounts.
Instead, advertisers will be given at least seven days notice before any action is taken.
A notice period allows advertisers to review their ads and ensure they comply with the policy.
To avoid penalties, use this time to evaluate your ads and remove any that violate the policy by July 3, 2023.
To sum up
Updating Google’s dangerous products and services policy is important for responsible advertising and consumer protection.
The policy now covers advertisements for products with an immediate risk of death or serious harm and a history of consumer warnings or product recalls.
Advertisers must review their ads and remove any that violate the policy by July 3, 2023 to avoid penalties.
source: Google
Featured Image: Jose Luis Stephens/Shutterstock
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