Ever since Elon Musk became CEO of Twitter and laid off thousands of employees, former Twitter employees and Big Tech competitors have focused on creating alternatives to Twitter.
Although none can rival Twitter’s audience size 556 million However, members are offering a fresh start to those unhappy with Twitter’s new policies.
Led by former Twitter employees and other notable Big Tech names, these emerging microblogging networks offer new platforms for expression without fear of censorship, loss of privacy, and algorithmic control.
We examine the main Twitter alternatives and their features and potential impact.
What are some emerging alternatives to Twitter?
Spill, founded of former Twitter employees, plans to use blockchain technology to compensate content creators on the conversational platform. You can reserve your username now and be notified when it launches.
T2too developed of former Twitter employees, provides verification checks to Twitter users with legacy verification. (I hope you took a screenshot of your profile before the end of the legacy verified program.)
Screenshot from T2, April 2023
supported by the former Twitter executive Jack Dorsey, Blue sky launched as an invitation-only community based on the AT protocol for large-scale distributed social applications. The Bluesky app has been downloaded over 245,000 times.
Former Twitter employees aren’t the only ones investing in Twitter’s competition.
Post.news, founded by former Waze CEO Noam Bardin, connects readers with their favorite publishers without ads or subscription fees. They offer a free blue stamp.
Screenshot from Post.news, April 2023
Substack introduced notes, which allows Substack users to post short updates to engage with readers. These updates are displayed in a Twitter-like stream in the Substack app.
Screenshot from Substack, April 2023
Verified checkmarks designate Substack authors with hundreds or tens of thousands of paying subscribers.
Meta confirms the development of Barcelona/P92a “decentralized” platform for text updates. Some refer to it as Instagram text.
The move isn’t a surprise considering Meta has been experimenting with more text-based features for Instagram, such as notes i Broadcast channels.
How successful are Twitter alternatives?
mastodona decentralized open source platform built ActivityPub, allows users to connect with others without ads or algorithms. According to their statistics pagethere are over six million Mastodon users, but only a little over a sixth are active users as of April 2023.
Screenshot from Mastodon, April 2023
That’s an impressive start for a platform that launched in November 2022.
Several microblogging sites were developed for people who felt their voices were being suppressed on Twitter and other major platforms because of political viewpoints.
Parler was a favorite millions of conservatives Launched in 2018, it was acquired by Starboard.
The new owners I will see “Tremendous opportunities in various sectors to continue to serve marginalized or even censored communities, even beyond domestic politics.”
Gettr, launched in 2021 to support free speech without political discrimination, has ended seven million users from 192 countries.
Truth Social, launched in 2022 by Trump Media and Technology Group, has ended five million users Although it was also built on the foundation of freedom of speech, this as reported it also censors the content.
Are Twitter Alternatives Worth Joining?
If you look at the history of social media, many social media sites have a lifespan of several years.
Consider Orkut (2004-2014) and Google+ (2011-2019), owned by Google. Both platforms amassed hundreds of millions of users, but couldn’t compete with Facebook, Instagram and Twitter.
It doesn’t matter which person or organization created the platform. All social networks were new at one point, but not all were built to last.
By immersing yourself in a social network early on, you can establish yourself or your business as an authority in an environment with less competition. Even if it doesn’t stand the test of time, you might get some value from being an early adopter.
Here are some things to keep in mind:
Are your customers talking about it? If enough customers ask you if you’re on a specific social network, you should see why. Are your competitors using it? If your competitors have an engaged audience on a specific network, you should take a look. Do you have time to do it? If you have to sacrifice resources from an established and profitable channel, you should revisit the idea next quarter.
One advantage of emerging Twitter competitors: It doesn’t take much to update your status. Unlike platforms that offer profiles, pages, groups, blogs, etc., you can establish yourself on most new networks with a profile and simple text-based updates.
If you want to start diving into a new microblogging network, here’s a simple strategy:
Group browser bookmarks and app icons for new social networks. Copy the following text-based update that you want to share on Twitter, LinkedIn, etc. After sharing the update, paste it on your profiles on the other microblogging networks. Check your notifications and engage with people who have engaged with your content. Engage with updates from those you follow.
As new social platforms continue to emerge, it remains to be seen whether any will successfully dethrone Twitter.
Still, one thing is certain: the ever-evolving social media landscape is opening up new possibilities for innovation, creativity and communication, pushing the boundaries of what we can expect from digital interactions in the future.
Featured image: Kaspars Grinvalds/Shutterstock
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