The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.
However, adapting to these changes is not simple, as each generation has unique needs, values and expectations that brands must take into account when developing marketing strategies.
Join Zeta Global’s marketing experts as they reveal in-depth research and insights into the latest consumer trends.
Sign up and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z.” presented by Zeta Global.
Click here for more Search Engine Land webinars.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of publishing/content marketing experience, Cynthia’s experience spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia is from Queens, NY and earned her BA and MBA from the University of St. John.
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