Epicor launches a CRM service product

CRM covers

Epicor has launched Epicor Service CRM, a solution for automotive service companies.

Epicor Service CRM includes a comprehensive suite of website, search engine optimization and online reputation management features through Optimize Digital Marketing, a digital services provider for automotive businesses. The system helps vehicle service businesses attract and retain customers, recover customers, generate more revenue per vehicle, and maximize their online and social media presence.

Additional features of Epicor Service CRM include the following:

Development and execution of customized digital marketing strategies; Reputation management, including daily monitoring and content generation, for Google, Facebook, Twitter, YouTube, Yelp, Instagram and Nextdoor; Website development, content curation and search engine optimization; and Digital advertising campaigns.

“We’ve found the ideal partner to help stores accelerate profitable growth through world-class digital marketing and CRM tools,” said Tim Hardin, senior vice president and general manager of global automotive services, data and expansion of Epicor, in a statement. “Optimize has an outstanding reputation in the industry and has built strong relationships with a number of the largest vehicle service networks in North America.”

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