Today, Skai, the leading omnichannel platform for performance marketing, has once again been named the #1 provider of search engines and social media marketing technology in the top 1000 retailers in the annual Digital Commerce 360 review of top sellers. Winning for the ninth consecutive year, the award is a testament to the veteran company’s continued value and innovation since its inception in 2006. Skai’s global brand and agency clients manage more than 8 billion dollars annually in retail and other major industrial sectors.
This honor comes in addition to the fact that search and social advertising are the two leading digital advertising channels in terms of global spend due to their strong performance and ROI. And the future is bright for these two channels, which — according to a recent Gartner marketing report — are more stable and less affected by market challenges like inflation and data depreciation.
And, as marketers continue to evolve toward an omnichannel approach, search and social advertising become even more valuable because of their importance in today’s digital customer journey.
“In addition to continuing to invest in building best-in-class performance solutions for search and social marketers, Skai has proven to move with the times. Channel-centric marketing is being prioritized in favor of customer-centric, and Skai continues to bring unique value to retailers by developing omnichannel capabilities across core channels,” he confirms. Gil Sadeh, Skai’s Chief Growth Officer. “This includes multi-channel analytics, holistic performance measurement and optimization, and unique data-driven marketing insights to help our clients drive their strategies.”
The Digital Commerce 360 Ranking of Top Solution Providers provides a roadmap for retailers looking for the e-commerce technologies and services most preferred by the top 1000 merchants. The vendor ranking is based on the number of customers from the 2022 edition of the Digital Commerce 360 Top 1000. The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers in 24 categories, and Skai, formerly Kenshoo, leads as the vendor with most of the top 1000 clients in the search engine marketing and social media marketing categories.
This award comes on the heels of other exciting news from Skai, as the company’s COO, Shirley-Grill Rachman, was named a bronze winner for “Female Executive of the Year” at the Stevie Awards for Women in Business. Skai is committed to expanding diversity in our organization, supporting people at risk and fostering equality in our society as a whole, behind everything Grill-Rachman is a driving force.
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